Aarushi Singh Email & Phone Number

Washington Dc-Baltimore Area

United States

India

Heading content marketing strategy and writing for APAC. In this role, I analyze existing campaigns (owned, earned, and paid) while assessing market trends based on customer behavior to ideate, position, write, and distribute content. I primarily focus on demand generation with go-to market strategies that are backed by Branch’s internal data. Here’s what it looks like in action:⬛ Collaboration with cross-functional teams and stakeholders including customer success, sales, product marketing, and clients ✅ Result: Hyper-focused localized case studies and blogs that generate pipeline and are used as sales enablement assets. ⬛ Ideating and putting a structure in place for different asset promotions— product-led blogs, social media promotions for whitepapers/reports, email campaigns, and event promotions. ✅ Result: Increased engagement, higher event sign-ups, and greater downloads on assets. ⬛ Writing content and working closely with the designing team for each asset ✅ Result: Crisp content that gets read by performance marketers, head of marketing, and executives. Helps build a natural brand affinity with prospects and translates to higher win rates! ⬛ Spearheading organic and paid efforts on all social media channels ✅ Result: Increased LinkedIn followers and engagement.⬛ Built automated integrations and data flows in project management tools (Asana) to set up and streamline the social media publishing process. ✅ Result: Automated social media post submissions in a unified dashboard and a healthy social presence that has the best of both worlds: quality and quantity.

Pune Area, India