Ethan focuses on the art and science of creating a data trove for organizations that helps organizations to make informed decisions.He enjoys using tools like Tableau, PowerBI, Google Data Studio together with R, , Excel to generate data insights visually for effective and efficient consumption. He also believe in no-code software and uses Appsheet to create data driven apps.He balances the equation between Business and Big Data and displays creativity in crafting data strategy for organizations to make data valuable. His responsibility mainly helps clients to create stories from their data by evaluating data points and insights critical to a business’s short and long-term objectives. He also believes in adopting technology and driving initiatives with his organizations. He had worked with developers and engineering in establishing projects from start to end.Prior to this, he had 8 years of hands-on experience in retail data analysis/analytics with big retailers in Singapore, Malaysia and Thailand. Also, he spent 3 years on Smart Nation Projects on Analytics and Web Based development. ==================================================================Beliefs: "Analytics is the first step to understand the ever-changing needs of the current world. Every analyst is a reporter. Mine the truth from the data and put it on an inspiring communication platform. You may change the most difficult human mechanism- Habits."