Baanie Singh Email & Phone Number

United States

New York City Metropolitan Area

Greater New York City Area

• Leading a project to build and execute marketing strategy to improve brand stickiness for a $1.6B+ business
• Implementing targeted marketing strategies and tactics to reduce churn, improve loyalty, and increase revenue
• Identified key market insights for the business through innovative data modeling techniques and machine learning. Uncovered stores with higher churn rates due to arbitrage; executing tactics to rectify the issue
• Gained new insights by unlocking previously unavailable data resources. Orchestrated collaboration with multiple stakeholders including Device Marketing and established a regular cadence of information exchange
• Discovered an unmet customer need by executing a market research study with CMI
• Established an understanding of customer behavior trends of Verizon Prepaid customers with a high churn probability through advance data visualization models; became a SME on these customers

Basking Ridge, New Jersey

• Consumer Go-To-MarketLed marketing, innovation, and strategic initiatives for consumer Go-To-Market
• Developed and launched 4 major communication enhancement projects. Increased engagement by 30%
• Designed a promotion calculator tool to enhance customer experience and improve awareness; the product continues to receive rave reviews and has the highest engagement rate on the Unboxd website
• Initiated creation of an engaging and innovative content tool for high priority launches based on customer feedback. Managed the process end-to-end including ideation, UX design, VP level stakeholder management, and.
• Pioneered collaboration with the Verizon Media team to automate content creation for GTM field communications
• Redesigned internal GTM website Unboxd and improved the communication process to be more customer focused

College Park, Maryland

Basking Ridge, NJ

• Worked as a product manager in the Device Marketing team on a range of new IoT devices under production o Collaborated with the consumer insights team to identify the target demographico Conducted opportunity analysis.
• Created a comprehensive marketing plan for Google’s Pixel devices; project involved in depth knowledge of market analysis, consumer insights, financial forecasting, and digital marketingo Presented findings to.

Gangnam-gu, Seoul, Korea

• Initiated the development of www.rescuekorea.org after identifying the need for an English language animal adoption platform to showcase Korean rescue animals and cater to a global audience
• Collaborated with an animal shelter owner to design a website that met both shelter and user needs. 12 shelters joined the platform and created 400+ listings
• Analyzed consumer behavior to enhance user experience; increased number of returning visitors by 25% and facilitated over 250 successful adoptions

Pune Area, India

• Enhanced critical business systems and increased productivity, efficiency and security for the world’s leading aircraft parts manufacturer by solving administrative problems with creative software solutionso Led the.
• Interacted directly with client’s head office to gather functional requirements and identify potential opportunities for new projects; only junior member in the team with this responsibility
• Communicated consolidated functional requirements to a team of 22; shortened development time by 33% and received client recognition for outstanding support

Mysuru Area, India

• Completed 6 month course in C/C++, RDBMS, Unix and Java
• Specialization in Mainframe Technology with languages such as JCL, COBOL, CICS, REXX, and DB2

Chandigarh Area, India

• Monitored network quality for one of the leading telecom network providers in India
• Planned and strategized ways to make the complete network more efficient
• Received appreciation for quality and accuracy of daily network reports

Master Of Business Administration (M.B.A.), Marketing

● Elected VP Signature Events for the Smith MBA Association; responsible for organizing major annual school events, managing ticket sales.

Bachelor’S Degree, Electronics And Communication Engineering

● Graduated in First Division with Distinction ● Admitted to exclusive academic engineering club (Top 1% of class); successfully organized.