Baanie Singh Email & Phone Number

United States

New York City Metropolitan Area

Greater New York City Area

Leading a project to build and execute marketing strategy to improve brand stickiness for a $1.6B+ business● Implementing targeted marketing strategies and tactics to reduce churn, improve loyalty, and increase revenue● Identified key market insights for the business through innovative data modeling techniques and machine learning. Uncovered stores with higher churn rates due to arbitrage; executing tactics to rectify the issue● Gained new insights by unlocking previously unavailable data resources. Orchestrated collaboration with multiple stakeholders including Device Marketing and established a regular cadence of information exchange● Discovered an unmet customer need by executing a market research study with CMI● Established an understanding of customer behavior trends of Verizon Prepaid customers with a high churn probability through advance data visualization models; became a SME on these customers● Building a prediction model to identify high churn customers early in their purchase journey● Collaborating with the creative strategy team and the agencies to implement email creative to improve brand awareness● Championed adoption of G-Suite across the team to improve team efficiency and collaboration

Basking Ridge, New Jersey

Consumer Go-To-MarketLed marketing, innovation, and strategic initiatives for consumer Go-To-Market● Developed and launched 4 major communication enhancement projects. Increased engagement by 30%● Designed a promotion calculator tool to enhance customer experience and improve awareness; the product continues to receive rave reviews and has the highest engagement rate on the Unboxd website● Initiated creation of an engaging and innovative content tool for high priority launches based on customer feedback. Managed the process end-to-end including ideation, UX design, VP level stakeholder management, and executiono Launched several big promotions through the tool including Samsung 5G, Mother’s Day offers, & Mix and Match. Increased unique page views on the website by 10.95%● Pioneered collaboration with the Verizon Media team to automate content creation for GTM field communications● Redesigned internal GTM website Unboxd and improved the communication process to be more customer focused● Kick-started the creation of an AI based digital communication system● Hosted Bi-weekly Think Tank sessions with select members on the team to foster change management and encourage strategic thinking; used design thinking principles to solve challenging business problems for the team● Took leadership opportunities in and around the team and mentored LDP interns as well as teammates

College Park, Maryland

Basking Ridge, Nj

● Worked as a product manager in the Device Marketing team on a range of new IoT devices under production o Collaborated with the consumer insights team to identify the target demographico Conducted opportunity analysis and identified an addressable market of 400K customers o Performed cost-benefit analysis and proposed a pricing strategy for sustained competitive advantage● Created a comprehensive marketing plan for Google’s Pixel devices; project involved in depth knowledge of market analysis, consumer insights, financial forecasting, and digital marketingo Presented findings to executive marketing leadership team; ideas pertaining to social media and launch strategies under consideration. Potential impact post implementation estimated at $1B

Gangnam-Gu, Seoul, Korea

● Initiated the development of www.rescuekorea.org after identifying the need for an English language animal adoption platform to showcase Korean rescue animals and cater to a global audience● Collaborated with an animal shelter owner to design a website that met both shelter and user needs. 12 shelters joined the platform and created 400+ listings ● Analyzed consumer behavior to enhance user experience; increased number of returning visitors by 25% and facilitated over 250 successful adoptions

Pune Area, India

● Enhanced critical business systems and increased productivity, efficiency and security for the world’s leading aircraft parts manufacturer by solving administrative problems with creative software solutionso Led the development of an enhanced inventory management system for the client by analyzing and identifying avenues for improvemento Initiated a project to increase data security by using advanced user authorizations; implemented it within 3 months with a team of 22o Doubled the efficiency of creating customer quotations by implementing an automated pricing, warehousing, and shipping selection systemo Spearheaded improvement of client’s expense management system by creating intuitive modules to make it faster and more streamlined; improved system efficiency by 90% and decreased manual labor by 25%● Interacted directly with client’s head office to gather functional requirements and identify potential opportunities for new projects; only junior member in the team with this responsibility● Communicated consolidated functional requirements to a team of 22; shortened development time by 33% and received client recognition for outstanding support

Mysuru Area, India

● Completed 6 month course in C/C++, RDBMS, Unix and Java● Specialization in Mainframe Technology with languages such as JCL, COBOL, CICS, REXX, and DB2

Chandigarh Area, India

● Monitored network quality for one of the leading telecom network providers in India● Planned and strategized ways to make the complete network more efficient● Received appreciation for quality and accuracy of daily network reports

Master Of Business Administration (M.B.A.), Marketing

● Elected VP Signature Events for the Smith MBA Association; responsible for organizing major annual school events, managing ticket sales.

Bachelor’S Degree, Electronics And Communication Engineering

● Graduated in First Division with Distinction ● Admitted to exclusive academic engineering club (Top 1% of class); successfully organized.