*Develop and implement sales and marketing strategy and plan to ensure profit maximization and excellent customer service. *Create and implement effective direct and indirect sales strategies and lead sales team towards achievement of sales goal considering price, promo, product & market development plans. *Develop competencies and processes required to create an effective and efficient sales force *Provide supervision through field visits, observations and measurement of results to include performance appraisals and salary reviews of sales team. *Ensure product availability and visibility in trade through enforcement of healthy stock level in Major Electronic Stores and dealer outlets. *Plan and co-ordinate information/data gathering and analysis to track CWAY brand against competition with the view to sustaining CWAY market leadership. *Provide sales management, budget control, compensation programs and incentive planning *Prepare monthly, quarterly and annual sales forecast, meet and exceed monthly, quarterly and annual sales forecasts. *Provide leadership through effective communication of vision, active coaching and development while comparing sales result to goals, *Identify, nurture and harness new business opportunities to grow market shares through monitoring trend and development in market place.