Babar Usmani Email & Phone Number

Pakistan

Pakistan

Lahore, Punjab, Pakistan

- Leading 3 Design Studios - Studio 77 (Launched 2) with a mission of transforming the Digital Consulting Services practice at Systems Ltd MEA, APAC, ANZ, Saudi Arabia & Pakistan. - Opened up new markets and regions for CX Strategy, UI UX, Digital Transformation and Design practice by road showing our full breath of capabilities to the leadership globally. Partnered with industry leaders to further penetrate in the strategic accounts.- Launched new business offerings around digital transformation, strategy, customer experience, corporate innovation, service design and envisioning workshops.- Attracted new talent in new domains like CX, Strategy and Innovation Consulting and also infusing industry focused expertise in Banking & FSS verticals.- Doubled the resource head count and established a high performance and growth mindset culture.- Led the digital strategy for several Middle East, European and US clients - envisioned the entire experience transformation strategy and roadmap engagements powered by design thinking.

Lahore, Punjab, Pakistan

- Leading Design Transformation, Customer Experience, Corporate Innovation and Strategy Consulting practice across Global Systems entities. Enabling clients on their digital transformation journeys at Systems Ltd and its entities in Saudi Arabia, UAE, US, UK, APAC, Germany, Egypt, Qatar, South Africa, Oman, etc.- Responsible for managing Pre Sales, RFP/RFI responses, Oral Presentations and Delivery of strategy consulting projects.- Revamped the Digital Consulting competency by introducing new offerings and services around (Digital Business Strategy, Experience Design, Corporate Innovation) to become a trusted digital transformation advisor to organizations to help them to disrupt rather than getting disrupted.- Growing the strategy practice by working with country leaders and business development teams around the world, doing roadshows and enablement sessions on pitching the business value of design and business of experience transformation.- Lead a team of 55+ creative rebels (always hiring more - drop me an inbox if you're one of them) that includes user experience designers, service designers, ux researchers, cx strategists, strategy & innovation consultants, product managers and product & design strategists responsible for building practices and products to accelerating design, CX & Innovation maturity with enterprise clients. - Consult clients globally and help them transform using Enterprise Design Thinking to solve complex business challenges, plan and strategize business transformation, improve existing products and services, customer experiences and develop innovative new technologies and business models.- Building experiences on various enterprise platforms such as Magento, Salesforce Commerce Cloud, Temenos Infinity, Microsoft platforms etc.

Worked with the CIO, Head of Technology, Governance, Project Management, Operations and Infrastructure Services leaders to redefine their functions strategy and performance to support the organizations business strategy. Designed and built CxO and executive management dashboards and reporting at board levels (BITC, ITSC, DWG)

Pakistan, Uae, Saudi Arabia, Jordan

Corporate Innovation, CX & Digital Business Strategy Consulting - Trainings - Industry Insights - Thought Leadership AdvisoryWe scan the trends, insights & futures that not many are paying attention to help our clients transform, think different & be at the epicenter of creating futuristic thought leadership in their industries & domains.We have collaborations & linkages with international design, innovation practitioners, industry SMEs, agencies, consultancies & forums that we leverage to suit your business needs.- Act as catalyst, evangelist & a change agent in organizations helping them adopt and embed design thinking & agile mindsets across the organization and support their innovation initiatives and digital transformation programs.- Leverage design to design human centered experiences, CX, EX, business models, brands, marketing campaigns, storytelling, products and services.- Sharing insights on the industry trends and innovations.Recent Engagements:- Worked with a top Tier Bank in Pakistan on their IT Transformation advising the CIO and Head of Technology on IT talent, processes and organizational structure. Designed the IT communications strategy and performance dashboards to share with the ManCom members.- Designed and delivered a 3 weeks Innovation Bootcamp on Employee Experience and Cultural Transformation for Mercy Corps Jordan @ Zain ZINC (Zain Innovation Campus) for 45 participants from different industries (Telco, Govt, Civil Services, NGOs).- Delivered a 1 Day Design Thinking workshop at a large utility company in Pakistan for senior management.- Conducted an Innovation Workshop for 60 participants (Faculty, Administration and Students) of IBA and Iqra University.- Design Thinking & Agile consultant to IBA Center for Entrepreneurial Development (CED) / Kaydrive Innovation and Social Development Program. Delivered a 4 weeks long Design Thinking Program.- Thought Leadership Advisor to organizations and C Suites across the world

Pakistan

IBM iX - Interactive Experience works at the intersection of progressive strategy, creative vision and transformational technology to tackle the biggest business challenge: tomorrow - through the use of IBM Enterprise Design Thinking. IBM iX puts emerging technology to work in a landscape that is constantly changing, going beyond knowledge of technology rather leveraging technology to solve complex business problems.- Setup a Digital Innovation Lab for a large banking client. - Evangelised IBM Enterprise Design Thinking and facilitating its adoption across the entire organisation by conducting workshops and helping the client transform its culture by adopting Agile and Design Thinking Methodologies. - Help build their Digital Innovation Lab Target Operating Model and incorporating Best Practices from IBM Studios around the world. - Conducted Design Research, developing Personas and helping cross functional teams design innovative banking products, create MVPs and finally iterating releases through Agile Sprints.- Worked on redesigning customer journeys like Digital account opening and designing memorable customer experiences across all digital platforms and user touch points.

United Arab Emirates

- Part of the team which infused IBM Design Thinking, Agile, Sprints methodologies in MEA Sales & BD, Solutioning and Industry Teams & reinvented sales process.- Evangelised IBM Design Thinking & Agile methodologies and it's adoption by running awareness workshops and training programs with all the different brands and business units. - Lead the first Design Thinking workshop for Sales in IBM MEA for a mega transformation deal.- Clients supported DUBAI HOLDING, QATAR FIFA WORLD CUP, ABU DHABI URBAN PLANNING COUNCIL, JAFZA, ADNOC, ADIB, HAMAD MEDICAL CORPORATION- Conducted Design Thinking Innovation workshops & Agile Sprints to help IBM Teams get deep understanding of the users (client or client's customers), ideate bold ideas and solutions for well-defined user problems to design differentiated client experience through storytelling. The end products are digitally enhanced deliverables in the form of Microsites, Prezis, Videos, Murals, Journey Maps that result in a high impact value driven client experience.- Responsible to help drive deal strategy in assessment of client requirements, client profiling, competitive differentiation, envisioning the future state and client journey, clarifying and providing proof of value, declaring our position, defining differentiators. Then weaved all that into storytelling by using personas, empathy maps, storyboarding, narration with the help of the bid team.- Created compelling win strategy and value proposition for IBM Growth Platform solutions like Watson, Watson IoT Platform, Cognitive Solutions, Cloud, Mobile, Analytics, Social and Security (CAMSS), Interactive Experience, Digital Transformation, Strategic Outsourcing.- Supported the Client Growth Strategic Planning Sessions for Strategic Accounts in MEA. Accounts Managed Qatar Petroleum (Qatar) and Etisalat (UAE).- Provided Competitive Intelligence Reports/C Suite Studies to the Sales Team for each region, competition profiles, battle score cards, SWOT analysis etc.

Saudi Arabia

- Reported directly to Vice President IBM - Mobily Go to Market Strategic Alliance and managed the Business Operations of the Mobily Strategic Alliance.- Managed Multi-Million Dollar winning Proposals of Managed Security Services and Business Continuity and Resiliency Services for Saudi Clients. Includes working heavily with Govt, Telco, Health and Insurance, FSS, and Oil & Gas clients- Alliance Account Planning and Go to Market Strategy sessions with Mobily for Channel Sales and IBM Sales & Distribution for reaching out to IBM key accounts.- Supported the Go to Market launch of IBM Managed Security Services (MSS) portfolio of SIEM, X Force, SELM and also for IBM Resiliency Services (IRS) DRaaS offering VSR and SCMB with Mobily connectivity offerings. - Drive the Revenue and Signings Roadmap of the Alliance Deals and Key Opportunities in meeting the business objectives and targets. Most importantly ensuring Business Compliance to standard IBM processes and guidelines.- Managed Mobily as an Alliance Partner which involved enabling their Sellers, Business Marketing Teams on the Alliance offerings, sharing the pricing rate cards, handling special bid offer requests for discounts and other channel related issues.

Pakistan

- Setup the Local Bid Management Practice and Project management for all consulting projects in Pakistan. End to End and Cross Brand Bid Management for both GBS and GTS Brands.- Process improvement and change management for global processes, tools and system changes and implementation locally.- Plan Bid management activities like Bid Team Identification, Proposal Strategy and Proposal planning.- Executing the Bid Plan with the Account Manager and Brand Team.- Arranging MEA and World Wide Executive Deal Board Calls for Opportunity Qualification, Solutioning and Final Release.- Ensuring a constant interlock with the solutioning team, aligned functions and the sales team.- Coordinating all commercial and technical requirements for the tender/RFP response.- Strong contribution in the Financial & Legal aspects of the contractual T&Cs. Manage the negotiation and contract finalization process, ensuring timely closure of all pre-requisite activities for contractual agreement.- Evaluating the Customer Financial Statements / Cash Flow decision factors.- Strong knowledge of the Procurement and RFP process and negotiations with Business Partners and Strategic Alliances.- Provide Sales Process/Release Process Training to new hires in the company and also conducting regular refresher with the existing Sales Team. - Ensure the formal engagement handover to delivery team/Project Manager and Project Exec- After every deal closure conduct a lessons learned meeting to review the deal.

Pakistan

- Part of the Project Management Office (PMO) and Business Operations Teams.- Manage GBS Sales pipeline closely to drive opportunity closure with the Service Line and Industry Sector leaders.- Managing the deals qualification with the Country Leaders and MEA Business Leaders.- Supported the GBS Country Leader in Sales Cadence Calls with the region with Sales Forecasting & Planning, Dashboards and Tools.- Pricing Support for GBS Bids to help the Bid Teams with Resource estimates, OEM Licensing quotations and ensuring pricing is done with IBM Standard Pricing Guidelines (Correct FX, Inflation, correct Labor rates are used). Then getting approvals from the region on the TCV, GP, PTI, Cashflow, Revenue figures for the deal.- Ensure compliance with the tools, procedures and correct Sales Pipeline Data.- Work with Project Managers and Delivery Leaders on ensuring Billings are done before cut of dates and processing new Change Requests to meet the Monthly, Quarterly and Yearly Revenue Targets.

Bachelor Of Business Administration (Bba), Brand Strategy, Customer Experience & Corporate Strategy

Leadership Development Program

SysVisTech Leadership Program

Executive Program, Disruptive Innovation Strategy '18

6 weeks program with the world's best and Harvard Business School's Professor on Innovation and Strategy, Clayton Christensen

Design Thinking Practitioner Certification, Service Design, Design Strategy, Innovation Strategy

Trained by the Global IBM Design team in Dubai

Buy-Ology - How Neuroscience Helps Marketers, Creative Strategy Teams To Design Marketing Campaigns, Branding And Consumer Behaviour

Mindboggling one day session with Branding Guru Martin Lindstrom