Bob Baer Email & Phone Number

Valley Forge, PA, US

Valley Forge, PA, US

Hanover, MD, US

Newark, DE, US

West Chester, PA, US

Columbia, MD, US

Recruited by a former agency contact to join Merkle’s Digital Strategy team with a primary focus on creating strategic digital performance marketing solutions for clients in the Financial Services and B2B markets. My client-side perspective was helpful in providing the team with insights about client needs and expectations. It was also useful in supporting.

Newark, DE, US

Joined the Upromise team to help advance the digital marketing strategy with a more data-driven, audience focused omni-channel approach. My primary focus was to implement both cookie based and addressable media campaigns along with a cross-channel attribution model to measure the true impact of individual tactics on the broader ecosystem. Adding.

Wilmington, Delaware, US

Joined the company's small business unit to upgrade and modernize their digital marketing capabilities by implementing web analytics and site optimization platforms and replacing an underperforming agency. My scope of responsibility increased to include managing digital performance marketing and web strategy across all lines of business. Primary duties.

New York, NY, US

Guided a team of Business Analysts and Programmers in the List Management department where I was able to further improve my SAS programming skills and gain valuable experience in Data Management. Later, I joined the Internet Marketing team and used those same skills to improve the reporting and analytics capabilities of the team during the Chase.

Hired for a contract position in the Bank One List Management group. As a consultant, my role was to bridge the gap between Marketing and List Management by translating business requirements into technical list specifications. I got to work on some of the Banks largest revenue generating customer campaigns and made many improvements to processing.

Milpitas, California, US

In my role as a Business Analyst I split time between sales and managing client projects. I gained valuable, hands-on Biz Dev experience in B2B Sales, offshore software development and leading global project teams. My primary industry focus was Financial Services and Healthcare because of their similarities as heavily regulated industries.

Glen Mills, PA, US

Honed my Direct Marketing skills in DRTV, Telesales and led Reporting and Analytics. Successfully managed the end-to-end launch of the Telesales Channel including vendor selection, contract negotiation, and day to day campaign management. In an effort to more quickly generate customer cross-sell campaigns, I assumed responsibility for List Processing and.

New Castle, DE, US

Learned the B2B sales process from the ground up and had the opportunity to participate in the company's quality certification. Great people, great experience all around.

Mba, Marketing

Bachelor Of Science (B.S.), Business Administration