Barry Griffiths
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Barry Griffiths Email & Phone Number

An experienced and innovative commercial leader at Allwyn UK
Location: London, England, United Kingdom 13 work roles 2 schools
1 work email found @camelotgroup.co.uk LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Work email b****@camelotgroup.co.uk
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Role
An experienced and innovative commercial leader
Location
London, England, United Kingdom

Who is Barry Griffiths? Overview

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Barry Griffiths is listed as An experienced and innovative commercial leader at Allwyn UK, based in London, England, United Kingdom. AeroLeads shows a work email signal at camelotgroup.co.uk and a matched LinkedIn profile for Barry Griffiths.

Barry Griffiths previously worked as Retail Channel Expert at Allwyn Uk and Interim Head of Retail - New co. at The New Lottery Company. Barry Griffiths holds Bachelor’S Degree, Geological And Earth Sciences/Geosciences from University Of Birmingham.

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Email format at Allwyn UK

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{first}.{last}@camelotgroup.co.uk
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Profile bio

About Barry Griffiths

As a senior commercial leader acting at operational board level both in the UK and internationally, I have over two decades of experience leading sales and account teams, developing profitable relationships in both B2C and B2B environments. I have driven significant sales growth in the consumer goods market for both Unilever and Camelot developing and leading partnerships with all major UK grocery and high street retailers, including the top 4 grocery accounts and major convenience groups. I utilise all aspects of joint business planning, channel and category management to deliver mutual business benefits using CRM processes and systems as well as leading edge selling and negotiation techniques. I have subsequently worked on fixed term contracts and on a consultancy basis helping SME’s and start-ups as well as larger businesses succeed in competitive tender processes, and in developing insight based commercial strategies. My true strength lies in my operational and team leadership skills and in taking accountability for converting strategy into growth plans and their execution, optimising existing business, bringing new products and processes to market and winning new business.I focus on people and have led sales and consultancy teams of up to 20 people developing great team cultures and focussing on individuals’ personal development. I take great satisfaction in seeing how I can help people progress in and I have continued this in my volunteering with the Princes Trust mentoring young people.During my career I have led and been a key functional expert in major transformational, cross-functional projects delivering against very tight timescales including winning the 3rd UK Lottery licence and subsequent contract extension as well as major new product and sales team initiatives with involvement from idea stage through to delivery to market.

Listed skills include Fmcg, Sales, Strategy, Management, and 21 others.

Current workplace

Barry Griffiths's current company

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Allwyn UK
Allwyn Uk
An experienced and innovative commercial leader
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13 roles · 38 years

Barry Griffiths work experience

A career timeline built from the work history available for this profile.

Retail Channel Expert

Current

Watford, England, United Kingdom

Acting as a retail expert as part of the transition team to help Allwyn take over The National Lottery licence in February 2024. Implementing key retail plans and leading the charge to get all 44k retailers ready with new retail agreements signed and retailers ready for the cutover to the new operator of the National Lottery, and beyond. Working and leading across all functional areas including developing a new online portal for retailers, redrafting the retailer agreement in line with the new licence and working with all retailer teams to engage retailers.

Nov 2022 - Present

Interim Head Of Retail - New Co.

The New Lottery Company

London, England Metropolitan Area

Leading retail strategy development for the New Lottery Company's bid for the UK National Lottery bid. This involved developing and Omni Channel growth strategy for the 10 years of the 4th National Lottery licence. Building a full operational plan to support the channel strategy and developing how the retail teams would evolve and develop to meet the changing needs of the retail environment over the time of the licence.I worked with cross functional experts from product development, marketing, technical and operations to build a compelling evidenced and integrated bid. In addition to developing writing and editing the bid document there were key presentations at all stages of the process to the Northern and Shell board culminating in an all encompassing presentation to the Gambling Commission.

Jan 2020 - Nov 2023

Business Development Consultant

Bagriffiths Consulting

South West London

Working with a start-up lottery business helping to develop and roll out an own label offering with the Co-operative Group, one of the UK's major convenience retailers.- Launched a range of charity Scratchcards with the Co-operative Group in the UK. Involved in all aspects of the launch planning and implementation.- Effectively managing complex and diverse senior relationships maintaining key stakeholder commitment.- Navigating the project to overcome operational challenges to ensuring the successful implementation into over 2,000 stores.

Jan 2017 - Apr 2019

Business Development Consultant

Bagriffiths Consulting

Uganda / Uk

Working in Uganda for Logispin a UK based gaming company to set up their Ugandan operation, defining and implementing the business strategy including:- Retailer roll out of lottery to 800 outlets, web and mobile platforms - Future game and strategy development including Scratchcards- Resolving operational challenges creating a robust and capable local business unit.

Feb 2016 - Dec 2016

Head Of Commercial Operations

Watford

Successfully leading the channel team providing retail and digital expertise in winning two private lottery operator bids and a number of consultancy contracts. Executed these contracts effectively across a number of U.S. States and Canadian provinces.- Channel plans for the Irish and Pennsylvanian lottery bids- Retail strategy for Kentucky and New York Sate lotteries- Digital strategy for Atlantic Canada Lottery.- Successful bid for commercial expertise to the Arkansas State Lottery.

Apr 2013 - Sep 2015

Head Of National Accounts

Watford

- Leading the strategy development, relationship management and joint business plans with all major UK retailers for the National Lottery worth in excess of £3bn and including Tesco, Sainsbury, Morrison, Asda, all symbol groups, WHSmith, Wilkinson and Post Office.- Developing and coaching a team of 16 key account managers- Negotiating and implementing innovative in-store propositions driving product distribution, range extensions and consume visibility.- Delivered increased product distribution from 28,000 outlets to 38,000 outlets including new account such as Wilkinsons.

Mar 2009 - Apr 2013

Head Of Convenience Channel

Watford, United Kingdom

- Developed the UK National Lottery Business with Major convenience retailers such as Co-op, Spar, Nisa, Booker and Post Office.- Led an account team of 9 key account managers- Led the transition to the third Lottery licence for all National accounts. One of Europe’s largest ever roll out of new communications network, new terminals and in store equipment- Negotiated a new Contract with the Post Office for Prize payout services

Mar 2007 - Mar 2009

Third Licence Bid Lead (Channels)

London, United Kingdom

Responsible for the delivery of the channel access chapter for Camelot’s bid for the third UK National Lottery Licence.Developing Insight, Strategy and key plans for what Camelot’s retail strategy should be for the 10 year period of the licence.Coordinating with other section leads to ensure a cohesive bidDelivering the actual physical bid section from strategy through to document production and final sign off.

Jan 2006 - Feb 2007

Business Development Manager

Watford, United Kingdom

- Responsible for developing the National Lottery’s business with the Co-op movement- Managing all aspects of the relationship and regulatory requirements with these key accounts- Bringing my previous FMCG experience to help transform the Customer Business team to be more commercially focussed,

Nov 2002 - Jan 2006

Category Manager

Birds Eye Wall'S

Walton On Thames

- Responsible for all Category Growth plans for out of home Ice Cream for BEW- The conduit between Marketing and Sales turning brand plans into deliverable retail and account plans- Aided the transformation of the business post the OFT review of the market.- Involved in pan European product launches approach to retail

2000 - 2002 ~2 yrs

Customer Business Manager

Birds Eye Wall'S

Walton On Thames

- Managing BEW’s business with major key accounts including over the time period - Asda, Morrisons, Somerfield, Co-op and Symbol Groups such as Nisa and Spar.- Responsible for P&L delivery and managing all aspects of product ranging, category management and promotion planning and execution

1995 - 2002 ~7 yrs

Factory Logistics Manager

Birds Eye Wall’S

Lowestoft And Gloucester

- Managing teams to deliver the production planning for BEW’s frozen food factory in Lowestoft and for their Ice Cream Factory in Gloucester.- Responsible for all factory logistics including production planning, Skills and labour planning and material stock control and logistics.- Leading teams of up to 14 people in these processes.

1991 - 1995 ~4 yrs

Graduate Training Scheme

Various

Selected for Unilever’s Graduate training Scheme involving numerous cross functional job roles and vocational training courses.

1989 - 1992 ~3 yrs
2 education records

Barry Griffiths education

Bachelor’S Degree, Geological And Earth Sciences/Geosciences

Activities and Societies: University football 1st team (UAU runners up) Selected for England University football and volleyball team.

Education record

Wirral Grammar School For Boys
FAQ

Frequently asked questions about Barry Griffiths

Quick answers generated from the profile data available on this page.

What company does Barry Griffiths work for?

Barry Griffiths works for Allwyn UK.

What is Barry Griffiths's role at Allwyn UK?

Barry Griffiths is listed as An experienced and innovative commercial leader at Allwyn UK.

What is Barry Griffiths's email address?

AeroLeads has found 1 work email signal at @camelotgroup.co.uk for Barry Griffiths at Allwyn UK.

Where is Barry Griffiths based?

Barry Griffiths is based in London, England, United Kingdom while working with Allwyn UK.

What companies has Barry Griffiths worked for?

Barry Griffiths has worked for Allwyn Uk, The New Lottery Company, Bagriffiths Consulting, Camelot Global, and Camelot Group Plc.

How can I contact Barry Griffiths?

You can use AeroLeads to view verified contact signals for Barry Griffiths at Allwyn UK, including work email, phone, and LinkedIn data when available.

What schools did Barry Griffiths attend?

Barry Griffiths holds Bachelor’S Degree, Geological And Earth Sciences/Geosciences from University Of Birmingham.

What skills is Barry Griffiths known for?

Barry Griffiths is listed with skills including Fmcg, Sales, Strategy, Management, Customer Insight, Marketing Strategy, Retail, and Business Strategy.

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