Bailey Clark Email & Phone Number

Encinitas, Ca, Us

Encinitas, Ca, Us

○ Lead strategic brand development for net new brands and rebrand projects, from market research to positioning, ensuring alignment with client goals.○ Craft compelling brand messaging and copy for websites, campaigns, and social media, driving engagement and differentiation in competitive markets.○ Collaborate with cross-functional teams to create cohesive visual and verbal identities that resonate with target audiences.○ Conduct in-depth brand audits and competitive analysis to inform strategic recommendations and creative direction.○ Partner with clients to develop brand stories that authentically communicate their values and vision.○ Create brand guidelines, ensuring consistency across all touchpoints and channels.○ Manage end-to-end rebranding initiatives, including naming, tone of voice, and content creation, resulting in enhanced brand perception and growth.○ Drive content strategy and creation for marketing collateral, including taglines, living lines, product names, product descriptions, packaging, email campaigns, websites and more.○ Produce photoshoots, collaborating with photographers, stylists, and designers to visually bring brands to life across digital and print platforms.

○ Collaborate with a variety of brands to build and execute content strategies that drive growth. ○ Build project plans and contracts.○ Report on performance of marketing tactics.

San Luis Obispo, California, Us

○ Executed key annual and seasonal brand initiatives to drive sales for D2C and B2B products (ranging from retention of current customers to Go-To-Market launches).○ Collaborated with cross-functional team members including product, sales, international teams, design, web, copy, and social media to create impactful multi-channel content.○ Wrote on brand content including landing pages, blogs, guides, social media posts, customer stories, case studies, and webinars.○ Owned weekly emails for two brands and maintained an open rate of 25% or higher. Utilized Marketo and Stensul.○ Completed monthly analysis of campaign effectiveness.○ Managed projects from beginning to end, identifying and plugging in key stakeholders as needed.○ Built relationships across the business with key stakeholders, creating buy-in on content team initiatives.

Philadelphia, Pa, Us

○ Built strategies that helped B2C and B2B clients meet their business goals, driving a positive return on investment.○ Frequently present to and collaborate with CMOs and other high-level executives.○ Created KPIs, benchmarks, and reports to measure effectiveness of strategies and adjust as necessary. Collaborated with Analytics team to build dashboards in Google Search Console using data from Google Analytics, Salesforce, and other sources.○ Managed projects of 5 clients and 5 team members (Monday.com, Asana, Trello, Jira)○ Gathered insights through quantitative and qualitative data to form a consumer driven strategy (Google Analytics, Salesforce, Nielsen, surveys, personas, Reddit research, customer service calls, and more)○ Completed comprehensive competitive analyses of client competitors and delivered insights. ○ Create and implement A/B tests and adjust strategy according to findings.

Philadelphia, Pa, Us

Lead strategy for 2 clients (while supporting 3 others) and manage 2 team members while earning a role as a full-time Account Manager

Philadelphia, Pa, Us

○ Align every step of digital strategy with the business goals of the client in order to create a positive return on investment○ Drive traffic and increase ROI for Seer’s clients by doing competitive analyses, keyword research, content creation, and link building○ Share strategy and insights with clients through email, conference calls and face-to-face meetings○ Measure the effectiveness of Seer’s strategies by reporting from a variety of resources including Google Search Console, SEMrush, Google Analytics, AHREFs and more○ Keep track of all clients’ online presence by tracking and reporting changes in traffic, rankings, trends, and conversions

Philadelphia, Pa, Us

○ Gained 50+ hours of training in SEO, PPC (paid search), and Analytics○ Assisted with client deliverables in all agency's divisions of SEO, PPC and Analytics○ Sat in on client calls to gain insight into the agency's client relationships○ Completed SEO client deliverables for content recommendations through keyword research by utilizing Google Keyword Planner, Answer The Public, Moz, and by reviewing best practices○ Constructed a client-facing competitive analysis through Power BI ○ Delivered a presentation to a local nonprofit on SEO content strategy

Chicago, Il, Us

○ Independently grew company attendance at Professional Networking Night Career Fair by 40% and student attendees by 100% through implementing an outreach program○ Proved ability to effectively multitask responsibilities and optimize budget with minimal direction from supervisors○ Developed event schedule and assignments to delegate all aspects of the career fair

San Diego, California, Us

○ Cold and warm called prospective clients to gain new business by explaining best fit marketing plans for each individual business○ Communicated information to customers about product quality, value and style to customers○ Increased awareness of brand and products in the San Diego area

San Diego, Ca, Us

○ Rebranded Instagram and Facebook profiles to increase following of Instagram by 30% and Facebook by 20%○ Lead team of students in executing marketing campaigns for sustainable practices and promoting the mission of the organization throughout the student body○ Maintained official Instagram and Facebook page to facilitate interaction with existing and prospective members

National City, Ca, Us

○ Collaborated with CMO to produce and edit content such as press releases and copy for the website which includes curating, researching, designing, brainstorming, and writing blog posts relevant to the readership○ Created quarterly newsletters by conceptualizing design and working with a graphic designer to develop thoughts and ideas into action, as well as customization through the best strategies of photo selection○ Optimized conversion rate of blog posts through methods such as structure of articles, click bait, and alt tags

San Diego, Ca, Us

○ Created bi-weekly posts to promote events of the club and increase membership of Facebook by 250%○ Implemented schedule for weekly events and created an association on campus through social media outreach and ground marketing○ Created and maintained official Instagram and Facebook pages to facilitate interaction with existing and prospective members

Us

○ Corresponded with a team of employees○ Assessed and anticipated customer needs○ Accurately inputed customer information into data systems and delivered to corresponding tables○ Managed cash and reconciled the cash register○ Met sales goals of the company while facilitating optimal customer service

Chicago, Il, Us

○ Embodied and implemented the missions, goals, and core values of the YMCA○ Maintained lifeguard and CPR certification○ Implemented a daily schedule and instructed surf lessons○ Supervised 36 campers and was responsible for their safety at all times○ Worked effectively amongst a team of leaders○ Strengthened responsibility and communication skills of campers by acting as a role model

Bachelor Of Science - Bs, Business Marketing

High School

Business Administration And Management, General