Bailey Williams Email & Phone Number

Cave Springs, Ar, Us

Bentonville, Arkansas, United States

Lead retail and event activation strategies to build brand awareness, engage customers, and drive sales growth.Plan, coordinate, and execute events such as product launches, tastings, and promotional campaigns, ensuring a lasting, positive consumer impression.Develop and implement comprehensive marketing strategies aligned with company goals, focusing on retail and event activations.Manage the marketing budget, tracking expenses and evaluating the ROI for marketing activities.Analyze market trends, consumer behavior, and sales data to make data-driven decisions and refine marketing strategies.Provide regular reports and insights on marketing performance, highlighting successes and areas for improvement.Collaborate with cross-functional teams to seamlessly integrate marketing efforts with sales, product development, and other departments.Build and maintain a strong regional brand presence through social media, public relations, and community engagement.Work with retail partners to execute in-store marketing initiatives, including point-of-sale materials, promotions, product merchandising, and customer education.

Rogers, Arkansas, United States

Developed and executed comprehensive marketing strategies to drive brand visibility and business growth.Organized community-facing events, attended conferences, and partnered with vendors and local Chambers of Commerce to strengthen brand presence.Managed social and digital media platforms, ensuring consistent and effective communication across channels.Ordered and coordinated the distribution of sales and marketing materials to support campaigns and promotional efforts.

Rogers, Arkansas, United States

Develop custom digital content for diverse clients based on individual needs and brand styles, resulting in successful campaigns and increased brand awareness.Led engagement with the Gratsy community, serving as primary point of contact for community questions and inquiries. Develop and implemented strategies to grow the Gratsy community, leveraging in-depth knowledge of Facebook, Instagram, and TikTok. Create engaging and relevant content for owned social channels and mobile app, including blogs, graphics, photos, and videos. Utilize SEO standards and principles to identify and track industry trends and practices, optimizing website traffic for community growth. Coordinate with multiple partners, including account managers, graphic designers, procurement specialists, and IT director, to successfully execute community-facing direct-to-consumer marketing campaigns.

Bella Vista, Arkansas, United States

Managed social media platforms daily by posting rivetingcontent and engaging with followers.150% increase in clientsReached out to local small businesses to add in-house masseuse to business model.Presented robust marketing plans to communicate research findings, target market analysis, strategy and budget breakdown.Designed sleek, on-brand graphics for traditional and digital marketing campaigns.Crafted effective copy for marketing campaigns resulting in high ROI and exceptional SEO results.

Identify and craft main media messages, develop strategies and goals, execute strategic tasks, and monitor outcomes, and produce the necessary marketing materials.Serve as an emcee and provide color commentary on the day of the event, introducing guests or topics to spectators, interacting directly with visitors, introducing the various acts of the event, shepherding the events along to a successful conclusion, and representing NWA Polo Club at the event.Create and execute digital strategy for 2022 NWA Polo Club Season.

Manage content marketing initiatives, including the creation of content and strategy for services and solutions. Manage internal and external communication for the company. Cross-Functional Collaboration with internal and external partners on multi-channel marketing campaigns. Develop and implement corporate communications to support policies, standards, and procedures. Drive creative strategy, development, and execution of lead generation and loyalty marketing campaigns. Supervise Event Marketing Coordinator and oversee TeleComp's presence at conferences, seminars, exhibitions, chambers of commerce, etc.

Bentonville, Arkansas, United States

• Account Manager Facebook, Instagram, TikTok pages.• 65% increase Instagram followers.• 25% increase Facebook likes; 32% increase Facebook follows.• 460% increase Facebook After Hours likes; 477% increase Facebook After Hours follows.• Created Amazeum After Hours Facebook Page.• Co-creator of Amazeum YouTube Channel with 45,333 views so far• Launched and managed content of Amazeum YOU during COVID19 lockdown.• Crafted strategies to generate tailor-made content aligned with brand image.• Produced 60+ videos for multichannel usage• Wrote and uploaded blog posts to drive traffic to web site.• Wrote articles for Inside Bella Vista publication.• Managed digital campaigns• Project Lead Amazeum website redesign.• Supporting Production Artist• Community representative and public/media spokesman

Bentonville

Account Manager of Facebook pageo 29% increase Facebook likes; 20% increase Facebook follows• Sourced Animation Specialists for Advertising via Fivver

The Learning Center, Bentonville, Ar

• Manager of Learning Center Workplace Page • Account Manager of Overdrive and getAbstract e-libraries • Events Coordinator for scheduling all training and meetings, operating at over 90% seat capacity• Marketing Lead for Learning Center Gift Shop• $40,000+ Profit for Policy Enforcement• Manage relationship with Eurest Catering Team• Piloted “Your Experience” Web Link for Field Associates• Gift Shop “Assistant Manager”, Profit FY18 $219,311.62; FY17 $337,300.23; FY16 $319,987.60• Technical Support for Audio/Visual needs in Training Rooms

Bentonville, Ar

• Support three departments in Global Responsibility Departments (Walmart Foundation, Women’s Economic Empowerment, and Corporate Sustainability) with primary support focused on Senior Vice President Sustainability and supplemental support of Chief Sustainability Officer & President of Walmart Foundation.• Liaison for Global Responsibility for Corporate Affairs divisional floor relay• Created Standard Operating Procedure for Corporate Affairs Administrative Assistants meetings• Project leader of speaking engagement process• Coordinated Weekly Video Conference Meetings between Arkansas and Washington DC Offices

Bentonville, Ar

• Supported three departments in Real Estate Design under the Vice President of New Format and Proto Development in Real Estate • Coordinated with Sr. Management FY15 budget for Real Estate and provided monthly budget updates• Liaison for Real Estate Design for Realty divisional floor relay • Managed Real Estate SharePoint fundraising activities

• Project leader cross-training of 2 teams during department restructure• Project leader of Accounts Receivable department volunteer outings• Project leader of 2012 Associate Engagement Survey feedback meetings with department • Project leader of Standard Operating Procedure for entire team• Received a “Role Model” rating from supervisor in Adaptability on 2012 Annual Evaluation

• Assisted various departments in Walmart Corporate Home Office, ranging from Recruiting Specialist to Marketing Assistant. • Supported Job Recruiters in arranging phone interviews, uploading paperwork, and data input. • Contributed to Private Labels Team with packaging mock-ups, packaging design research, and store layout effectiveness for re-launch of Equate, Special Kitty, and Ol’ Roy.

Fayetteville, Arkansas Area

• Broadcast live New York Metropolitan Opera to listeners across northwest Arkansas area• Produced spot breaks on FM and HD channels• Copywrite public service announcements serving Northwest Arkansas, Southwest Missouri, Northeast Oklahoma, and the Arkansas River Valley

Fayetteville, Arkansas Area

• Create video segments on live and pre-recorded news and other televised/e-media programs via concepts, scripts, location scouting, video production, music, with stakeholders for nightly programming• Supporting roles in technical production lead, training and education on video/production equipment including audio mixers, graphics software, lighting, video and DVD duplicators, digital switcher• Spearheaded social media presence• Piloted pathways programs for televised production lead support

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: UATV Channel 13, Alpha Delta Pi

Education record

Activities and Societies: International Thespian Society, Chamber Choir, Science and Recycling Club, Chess Club, Spanish Club, German.