• Strategically identified and created 200+ lead locations across markets, significantly expanding potential outreach.• Conducted meticulous pre-qualification verifications for 1400+ lead locations, ensuring data accuracy and reliability.• Maintained and updated lead dashboards in Salesforce CRM, providing consistent, high-quality opportunities for the sales teams.• Fulfilled daily contact/lead information requests using sales discovery platforms such as ZoomInfo and Hunterio.• Led a project to redesign the pre-qualification process for leads, optimizing the accuracy of automated lead generation processes.

• Manage incoming and outgoing departmental communications in Salesforce CRM, responding to student, faculty, and staff inquiries.• Schedule meetings, appointments, and events for faculty and staff, coordinating room bookings for events and activities.• Assist students regarding course registration, scheduling, and academic inquiries, collaborating with academic advisors to support student needs.• Support ad-hoc financial projects and initiatives within the department, such as expense reporting, budget tracking, and invoice processing.

• Researched over 20 enterprise MQAs, collecting current and relevant company information to be leveraged in facilitating their progression through the sales funnel.• Ideated and executed direct mail campaigns to guide accounts toward conversion, as well as foster the retention of existing accounts.• Conducted a complete audit and rejuvenation of over 30 product marketing resources, refining data, updating written content, and collaborating with the creative team to ensure branding accuracy.• Contributed to the authoring and refinement of quarterly product release notes, ensuring accurate and effective communication of key updates to customers.• Compiled key metrics to craft over 100 compelling proof points illustrating product performance across cities and metro areas globally.