Kevin Bailey Email & Phone Number

Arlington Heights, Il, Us

Addison, Tx, Us

Addison, Tx, Us

Credera is a consulting firm focused on strategy, transformation, data, and technology. Our approximately 700 consultants across the globe partner with clients ranging from long-time market leaders to emerging companies. Credera believe the most effective solutions are created through real collaboration with a laser focus on excellence. We care deeply about building trusted relationships with our clients to deliver tangible business results. Our mission is to make an extraordinary impact on our clients, people, and communities.

Evanston, Illinois, Us

Responsibilities• Content strategist and marketer for Kellogg Insight, a research and thought leadership magazine for the faculty of one of the world’s top business schools.• Provide editorial and SEO guidance and input into content components, and serve as liaison between editorial and marketing communications groups.• Responsible for enhancing content performance and monitoring and reporting on analytics.• Manager of email-marketing program, including distribution, testing, and reporting on messages going to numerous internal and external audiences. • Draft and test all social media messaging and content for faculty thought leadership.• Manager of paid media campaign content and budget, as well as testing and reporting.• Responsible for digital-content innovation and development (e.g., special collections, video, webinars).• Lead marketer and production adviser for the Kellogg Insight podcast, The Insightful Leader.• Serve as lead content researcher and competitor-publication analyst.Accomplishments• Developed and launched two ebooks on leadership and artificial intelligence.• Played a lead role in the redesign of the Kellogg Insight website.• Led expansion of email marketing that resulted in 125% increase in newsletter traffic.

Chicago, Il, Us

Responsibilities• Leader/supervisor of content team of six working in collaboration with design, IT, and UX teams to develop iterative, multi-channel digital products and experiences.• Responsible for shaping content strategy, quality assurance, and delivery of content components for web, mobile, e-commerce, email, advertising, PR, social, video, etc.• Led auditing and testing of existing content and creation of new content, in partnership with testing and analytics teams, for optimized user experience. • Primary copywriter and editor for a global organization and audience; consultant on style, brand voice, consistency, SEO, and content-design best practices.• Manager of brand voice style guidelines and content frameworks, standards, and production process and workflows.• Leader of enterprise-wide stakeholder meetings and presentations on content strategy, brand voice, and web publication best practices; manager of agency relationships. • Editorial team and content strategy champion for internal departments and senior leadership at United. Accomplishments• Managed multi-channel marketing launches of award-winning products and services, including the United Polaris business class release and MileagePlus program updates.• Oversaw accessibility remediation of united.com, resulting in an American Foundation for the Blind Access Award.• Managed the content-production insourcing for email marketing campaigns.The following Media section contains examples of my editorial, brand voice, and content development work.

Chicago, Il, Us

Responsibilities• Content strategist collaborating with editorial, design, production, and product marketing teams to optimize content, platforms, and UX components for all digital channels.• Responsible for outlining, optimizing, and delivering content elements for website, email, mobile web and apps, e-commerce, advertising, and social media. • Publishing department co-lead for internal business development, client presentations, and relationship management association-wide.• Manager of multiple cross-functional teams dedicated to website development, content management, SEO, analytics, and content testing across channels and segments.• Co-leader of production process enhancements and systems implementation team.• Responsible for audience and competitive research; style, voice, and SEO consultant to editorial team and various internal clients with differing audiences.• Presenter of digital marketing best practices at internal and external meetings and symposia.Accomplishments• Grew site traffic by 600% through the implementation of analytics and testing-based approach to content development and marketing.• Tripled revenue for digital marketing and production services within first three years. • Oversaw the development and implementation of new production platforms, including CMS (Adobe Experience Manager) and workflow tools (K4), and division email marketing program.The Media section below highlights some of my writing, editing, and website development work.

Chicago, Il, Us

Responsibilities• Co-manager/supervisor of team of seven cross-channel content producers/specialists working in collaboration with design, production, and product marketing teams.• Lead editor responsible for flagship magazines, email newsletters, website production and management, mobile, social media, podcast, and video for ABA’s largest division.• Architect and manager of division-wide of content strategy and content production and management workflows and processes.• Responsible for defining, training staff on, and producing key content deliverables in accordance with digital publishing, SEO, and content-marketing best practices.• Led content audit and re-platforming to meet site architecture and SEO best practices.• Presenter and co-planner of annual editorial symposium to teach best practices to volunteer writers and editors.• Developer and manager of brand voice, style guidelines, and content frameworks.Accomplishments• Co-leader of redesign of all of division’s print and digital publications and websites.• Designed and implemented content marketing program (email, social, mobile, podcast).• Built and launched early mobile web and app solutions for key marketing properties.The Media section below highlights some of my editorial, content development, multimedia, and website development work.

Responsibilities• Lead editor of peer-reviewed publication (Journal of Chromatographic Science),• Manager/supervisor of Editorial team (including editorial assistant and editorial intern).• Copyeditor and proofreader of all manuscripts and department copy.• Oversaw design, page layout, and advertising and ran production meetings prior to publication.• Managed submissions by tracking manuscripts through peer review and editorial processes..• Communicated with authors, editors, and clients served by journal. • Hired, trained, and managed journal editorial assistants.Accomplishments• Implemented online submission and peer-review system and website.• Led production of all special issues and digital content.• Launched editorial internship program to add resources and normalize publication.

Editorial assistant of two peer-reviewed publications (Journal of Chromatographic Science and Journal of Analytical Toxicology), working in collaboration with managing editors, publisher, production coordinators, designers, advertising manager, and circulations manager.• Proofread manuscripts and rewrote/edited press releases for publication.• Managed copyright requests, coordinated reprint orders, served as online products guide editor.• Corresponded with many contributors across the globe to enable peer review process.• Sharpened editorial skills and ability to manage multiple projects under strict guidelines.

Essentials Of Marketing - Strategy, Marketing

Bachelor'S Degree, Journalism