Kevin Bailey Email & Phone Number

Arlington Heights, IL, US

Addison, TX, US

Addison, TX, US

Credera is a consulting firm focused on strategy, transformation, data, and technology. Our approximately 700 consultants across the globe partner with clients ranging from long-time market leaders to emerging companies. Credera believe the most effective solutions are created through real collaboration with a laser focus on excellence. We care deeply.

Evanston, Illinois, US

• Responsibilities
• Content strategist and marketer for Kellogg Insight, a research and thought leadership magazine for the faculty of one of the world’s top business schools.
• Provide editorial and SEO guidance and input into content components, and serve as liaison between editorial and marketing communications groups.
• Responsible for enhancing content performance and monitoring and reporting on analytics.
• Manager of email-marketing program, including distribution, testing, and reporting on messages going to numerous internal and external audiences.
• Draft and test all social media messaging and content for faculty thought leadership.

Chicago, IL, US

• Responsibilities
• Leader/supervisor of content team of six working in collaboration with design, IT, and UX teams to develop iterative, multi-channel digital products and experiences.
• Responsible for shaping content strategy, quality assurance, and delivery of content components for web, mobile, e-commerce, email, advertising, PR, social, video, etc.
• Led auditing and testing of existing content and creation of new content, in partnership with testing and analytics teams, for optimized user experience.
• Primary copywriter and editor for a global organization and audience; consultant on style, brand voice, consistency, SEO, and content-design best practices.
• Manager of brand voice style guidelines and content frameworks, standards, and production process and workflows.

Chicago, IL, US

• Responsibilities
• Content strategist collaborating with editorial, design, production, and product marketing teams to optimize content, platforms, and UX components for all digital channels.
• Responsible for outlining, optimizing, and delivering content elements for website, email, mobile web and apps, e-commerce, advertising, and social media.
• Publishing department co-lead for internal business development, client presentations, and relationship management association-wide.
• Manager of multiple cross-functional teams dedicated to website development, content management, SEO, analytics, and content testing across channels and segments.
• Co-leader of production process enhancements and systems implementation team.

Chicago, IL, US

• Responsibilities
• Co-manager/supervisor of team of seven cross-channel content producers/specialists working in collaboration with design, production, and product marketing teams.
• Lead editor responsible for flagship magazines, email newsletters, website production and management, mobile, social media, podcast, and video for ABA’s largest division.
• Architect and manager of division-wide of content strategy and content production and management workflows and processes.
• Responsible for defining, training staff on, and producing key content deliverables in accordance with digital publishing, SEO, and content-marketing best practices.
• Led content audit and re-platforming to meet site architecture and SEO best practices.

• Responsibilities
• Lead editor of peer-reviewed publication (Journal of Chromatographic Science),
• Manager/supervisor of Editorial team (including editorial assistant and editorial intern).
• Copyeditor and proofreader of all manuscripts and department copy.
• Oversaw design, page layout, and advertising and ran production meetings prior to publication.
• Managed submissions by tracking manuscripts through peer review and editorial processes..

• Editorial assistant of two peer-reviewed publications (Journal of Chromatographic Science and Journal of Analytical Toxicology), working in collaboration with managing editors, publisher, production coordinators.
• Proofread manuscripts and rewrote/edited press releases for publication.
• Managed copyright requests, coordinated reprint orders, served as online products guide editor.
• Corresponded with many contributors across the globe to enable peer review process.
• Sharpened editorial skills and ability to manage multiple projects under strict guidelines.

Essentials Of Marketing - Strategy, Marketing

Bachelor'S Degree, Journalism