Kevin Bailey Email & Phone Number

Grand Rapids, MI, US

Oak Park, Michigan, United States

• Member of the Executive Board. Maintained a presence both online and in print. In charge of directing 20+ member Content Team, while assisting other board members with event planning, rulebook development.
• Broadcast NCDA games live through various channels, direct social media efforts, act as Creative Director for ongoing video projects.
• Plan / coordinate numerous events each year, including NCDA Nationals (750+ attendees)

Denver, Colorado, United States

• Coordinated fraud and compliance content for global money transfer company, earning 150M consumer touches in 2023. Managed several members of the ‘Fraud Team’, educating consumers and agents on the company’s services.
• Directed team on tasks including content planning, publishing, media response, and reporting for various channels such as blog, social media, digital and print media, in-person and virtual events, etc.
• Managed program vision and strategy, budget planning, audience refinement, team management and development, and networking/strategic partnerships alongside Director of Fraud Awareness
• Carried out numerous special projects including brand influencer marketing and corporate responsibility content development
• Planned, attended, and presented at events to promote the brand and increase fraud awareness through consumer advocacy

Royal Oak, Michigan, United States

• Managed all things content for B2B SaaS virtual reality startup. One of three members of marketing team with a $700,000 annual budget. Coordinated with several partners / consultants to orchestrate all paid and organic.
• Managed all content across areas including: social media, email, website SEO, blog, paid advertising, video content, graphic design, press releases, podcasts, live panels, case studies, etc.
• Collaborated with CEO to create decks for sales, investment, partnerships, and promotion
• Planned and attended trade shows and conferences to promote brand and gain new clients and strategic partnerships

Novi, Michigan, United States

• Managed various aspects of marketing including digital marketing and event planning / promotion. Coordinated all content published in various areas including: social media, email, and the company’s corporate website.
• Worked alongside Director of Marketing to coordinate the marketing plan for various conferences and events, handling strategy, logistics, and execution
• Identified process gaps and automation opportunities for Marketing Team

Birmingham, Michigan, United States

• Collaborated with marketing team to deliver accurate, timely content for General Motors brands (Buick, Cadillac, Chevrolet and GMC). Focused on launching online content for GM in several international markets.
• Utilized Content Management System called Adobe Experience Manager (AEM) to plan and develop site content per client’s requests
• Worked alongside project managers using JIRA platform to consistently provide timely results
• Implemented SEO and click-based analytics tagging to track website traffic
• Served as an immediate point of contact during international site launches to ensure seamless site rollouts

Detroit, Michigan, United States

• Focused on projects related to the NBA, social media management / integration, logistics and communications coordination, and downtown Detroit initiatives for Dan Gilbert (Owner/Chairman of Rock Ventures, Quicken.
• Oversaw social media planning / publishing for Dan Gilbert (increased follower count from 270,000 to 352,000)
• Actively monitored all social media account activity within the ‘Family of Companies’ (FOC), distributing any relevant social alerts to the appropriate individuals
• Produced daily report for Dan Gilbert, highlighting any significant social activities concerning his accounts, or any FOC
• Generated and distributed daily media relations, technology, and Cavaliers clips to various executives
• Assisted in travel plan / execution for Dan Gilbert and all accompanying guests at Cleveland Cavaliers basketball games

Detroit, Michigan, United States

• One of 5 members of the Quicken Loans Social Media ‘Defensive Team’. Day to day activities involved actively monitoring social media and distributing all social alerts, while also assisting in a number of marketing.
• Actively monitored all social media accounts for Quicken Loans and its ‘Family of Companies’ (FOC), properly distributing social alerts to the appropriate individuals within the FOC
• Assisted in numerous Quicken Loans marketing campaigns, focusing on the social media strategy / rollout
• Contributed social media responses for potential Rocket Mortgage leads daily