Social Media Strategist
Los Angeles, California, United States
Managed two brands, Cut and HiHo, with over 30 million followers and average monthly views of 295 million. Positioned Cut to be #18 on Tik Tok’s top 50 companies, #176 in top Youtube channels in the US. with an engagement rate of 12% on Tik Tok (Average ER is around 5.7%). An in-depth understanding of platform algorithms which was instrumental in a 200k follower growth on Instagram, 600k on Tik Tok and One million new subscribers on Youtube. Played a key role in partnerships with brands for engaging content and spearheaded social content with influencers, celebrity talent and community members. Responsible for setting and running meetings for the Publishing team and communicating across departments. Routinely did data-deep dives on complex platform analytics to help the team better understand the content and its performance.Scheduled videos on various platforms and handled captioning, uploading, and thumbnail direction to the design team.Worked in Adobe Suite and Canva, cutting down content and creating social assets.