Digital Marketing Specialist
CurrentAs a Digital Specialist, I lead WCG’s digital marketing efforts by creating and optimizing strategies across multiple platforms to drive engagement, brand awareness, and lead generation. My role blends content creation, campaign execution, and digital optimization to enhance WCG’s digital presence and ensure alignment with business goals.Key Responsibilities:Content Strategy & Creation:Develop and execute content marketing strategies for targeted campaigns and events. Craft engaging content across websites, blogs, paid media, social media, and email, including graphics (SVGs, JPGs) and video (animation and live-action).Campaign Management:Execute and manage cross-channel digital marketing campaigns, ensuring consistency and effective messaging. Use performance data to refine campaigns for better outcomes.SEO & Optimization:Conduct keyword research, optimize content, and implement SEO strategies to improve rankings. Track performance and adjust content to maximize organic traffic.Publishing & Repurposing:Publish content to various platforms and repurpose product marketing materials to boost engagement and visibility.Stakeholder Collaboration:Build and nurture relationships with internal teams, external vendors, and partners to enhance content quality and reach. Collaborate with SEO experts, videographers, and freelance writers to deliver high-impact digital experiences.Audience & Brand Alignment:Tailor content to meet audience preferences while adhering to WCG’s brand tone and voice. Ensure all digital assets reflect WCG’s branding and resonate with target segments.Website Optimization:Work with design and development teams to improve web functionality, user experience, and design for optimal performance.Skills & Expertise:Content Marketing & StrategySEO & Keyword ResearchSocial Media CampaignsVideo Production & AnimationDigital Campaign OptimizationWebsite ManagementStakeholder CollaborationData Analytics & Reporting