Gc&Jp Marketing Localization Manager, Global Marketing Csb Marcom Delivery.
Dalian, China
2019.6- 2021.6 GCJP Marketing Localization Manager- Manage GC & JP marketing localization team with 15 size team members, ensure for high quality and efficiency localization team operations and deliver marketing materials for each region on time. - Collaborate with global team manager for business strategy execution and technology implementation.- Global projects regional lead.2015.8 – 2019.6 JP localization team lead.- Manage team as acting people manager, ensure for a smooth daily localization operation, control localization delivery quality and on time delivery, process management. Lead team for the global guideline and new projects execution. 2014.11 –2015.8 Global Creative Asset Lead, Global Marcom asset team - Create global campaign creative asset templates, base on new creative model , process, and follow brand & creative guideline. 2010/03 – 2014/10 Team Lead, JP CSB Marcom localization- Support manager for overall team daily operations. Managed multiple vehicle production and E2E process execution including vehicles of CN Indirect Channel EDM, JP SB FAX, CSB EDM, OA banner. Manage Online Digital Marketing creatives of: EDM, LCM Program, CRM related.- Agency management. 2008/02 – 2010/02 Marketing Senior specialist. - Marcom production vehicle owner of online Banner/Tie-Up Pages/ SEM. Response for the accuracy of online advertising. Manage for Online Tools, toll free number.Project Experience2019/3 -2020/5 Global Email platform transition - regional poc2016/12 – 2017/12 global creative transformation - JP POC2014/04-2014/06 JP CSB EDM automation project - project lead2013/09- 2014/02 JP Production Studio In-House transition project. –Project Lead.2011- 2014 Online Digital new projects localization implementation lead BT (Behavior targeting) EDM/ Octane EDM /Trigger EDM /Google GSP program. 2010/08 APJ CSA project marketing team facilitator. – Team APJ facilitator