Tyson Baker Email & Phone Number

Palm Beach Gardens, Fl, Us

Led the creation and launch of a unified brand post-merger, overseeing messaging, visual identity, and a new corporate website within 7 months, while executing data-driven marketing campaigns and communication strategies that consistently generated 14-20 SQLs per month and enhanced overall brand recognition. Spearheaded operational improvements, KPI tracking, and executive-level communication, ensuring the brand's successful integration and strong market presence.

Developed multi-channel marketing campaigns that increased engagement and conversions, optimized lead management, and aligned sales and marketing efforts for revenue growth. Created and refined email nurtures, marketing playbooks, and strategic assets, significantly enhancing campaign effectiveness and customer retention. Provided process frameworks and marketing best practices to improve execution consistency, regularly analyzing performance metrics to optimize ROI and campaign success.

Warsaw, Indiana

Spearheaded a digital transformation, leading a global website redesign, launching a patient content hub, and creating a 5-year digital roadmap that boosted online engagement. Directed the global implementation of Marketo and lead scoring, improving digital marketing efficiency and lead quality. Enforced social media policies for 18,000+ employees across 30 languages, ensuring consistent and compliant messaging. Managed a 20-market DTC campaign, increasing Find a Doctor conversions by 33%, and partnered with organizations like the LPGA to elevate brand awareness. Led crisis communications during COVID-19, ensuring timely and effective stakeholder engagement.

Led the JA Kosciusko County Board of Directors, collaborating with senior leaders to implement strategic initiatives. Developed successful fundraising strategies, secured grants, and forged community partnerships, boosting financial support. Managed educational programs for over 240 classes, recruited and trained 270+ volunteers, and ensured alignment with organizational goals. Oversaw strategic planning and budgeting for key initiatives, driving financial sustainability and program effectiveness.

Warsaw, In

Directed the development and execution of the Zimmer Biomet Surgeon Network (ZBSN) event calendar, maintaining financial accountability through careful budget management. Championed strategic enhancements to the ZBSN website, focusing on improved user experience and digital integration. Oversaw key system integrations with Cvent and Salesforce.com, streamlining event management and CRM processes. Crafted and executed marketing strategies that drove significant increases in healthcare professional engagement. Partnered with cross-functional teams to align event strategies with broader organizational goals, ensuring cohesive messaging and execution.

Warsaw, Indiana, United States

Served as the primary liaison between compliance, legal departments, and the Zimmer Institute, ensuring strict adherence to regulatory standards for surgeon consulting agreements, facility use agreements, and HCP payments. Streamlined the initiation, tracking, and administration of over 200 consulting agreements and 75 facility use agreements annually, boosting operational efficiency. Developed and standardized processes and documentation, leading to enhanced compliance and reduced processing times. Created a comprehensive consultant reference guide and established surgeon training processes, ensuring clear communication of compliance procedures to all stakeholders.

Warsaw, In

Managed the International HCP training curriculum for FY’13, aligning it with global business objectives. Oversaw HCP consultant selection and compliance for key training events, ensuring regulatory adherence. Developed a complaint resolution matrix for India, enhancing program effectiveness. Led comprehensive planning for international training events and initiated the Biomet Surgeon Network, a digital platform expanding global access to educational resources.

Successfully planned and executed high-profile events, including corporate functions and large-scale weddings, aligning with client goals. Key projects included Rascal Flatts’ 10 million sold party and Carrie Underwood’s 4 million sold album event. I also partnered with Chevy for the Impala introduction, securing a $1 million donation. My focus on exceptional client service strengthened long-term partnerships and enhanced the Hall of Fame’s reputation.