Bala Chandran S Email & Phone Number

- Worked on multiple clients (eCommerce, B2B)- Conducted keyword research and competitor analysis for many.- Strategized, created and launched new campaigns for the clients across various platforms.- Reviewed the performance of campaigns across multiple channels and optimized frequently.

India

- Managed budget of up to $300k/month for regions NA, EMEA, and APAC acrossGoogle ads and Bing Ads- Generated a 37% increase in paid opportunities (SQOs) in 2 months.- Scaled the volume of MQLs, SALs, and SQLs each month.- Communicated via Slack with the client design team and produced new creatives forGoogle Display, Performance Max, and Discovery campaigns.- Prepared QBR (Quarterly Business Review) report for Q1 2023 based on Tableau andHubspot results.- Tested multiple bid strategies and finalized best-performing bid strategies for eachcampaign category.

Coimbatore, Tamil Nadu, India

- Vserve is one of the leading providers of e-commerce solutions and product catalog management services.- Conducted keyword research and created ad copies to drive conversions and launchedsuccessful PPC campaigns across Google Ads and Bing Ads.- Responsible for increasing the revenue by 125% with a 15% increase in ad spend inQ3(vs Q2).- Conducted AdWords Audit for 2 old clients and brought them back by providingsuggestions to improve the campaigns- Collaborated with the design team to develop engaging digital ad creatives.

Chennai, Tamil Nadu, India

- SocialHi5 is an AI-powered digital marketing agency.- Managed three clients in the dentistry field based in North America.- Spent $2k per month for each client and got leads from it with a CPL of around $30.- Wrote high-quality, conversion-focused ad copy for all clients.- Produced and submitted weekly reports for each client.