Bala Subramanian

Bala Subramanian Email and Phone Number

Global Customer Insights and Analytics @ Walmart
Santa Monica, CA, US
Bala Subramanian's Location
Santa Monica, California, United States, United States
Bala Subramanian's Contact Details
About Bala Subramanian

Strategist and Marketing Executive with over 25 years experience in identifying market opportunities and developing/executing high impact revenue strategies; Considerable expertise creating and evolving industry dominating brands recognized for premium growth, operating performance and customer loyalty; Extensive e-Commerce experience guiding enterprise Omni-channel strategy of large retailer to win the intersection of physical and digital, and leading digital transformation of a service business through innovative online retailing; CRM expertise guiding member value creation, increased patronage and share of wallet growth in leading companies across 3 industries; Highly effective at building sustained marketing leverage through technology and consumer insight; Strong analytical discipline with a sense of urgency to translate ideas into action; Well-developed persuasion and consensus building style that inspires confidence.Specialties: Brand management, Distribution sales and channel optimization, Driving profits through eCommerce, CRM and leveraging technology to deepen customer/member relationships, Strategic planning, Cost reengineering, Leadership development, Customer insights and analytics

Bala Subramanian's Current Company Details
Walmart

Walmart

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Global Customer Insights and Analytics
Santa Monica, CA, US
Website:
walmart.com
Employees:
540929
Bala Subramanian Work Experience Details
  • Walmart
    Global Customer Insights And Analytics
    Walmart
    Santa Monica, Ca, Us
    View
  • Walmart
    Vp Global Customer Insights & Analytics, Walmart Inc.
    Walmart
    Santa Monica, Ca
    View
  • Walmart
    Global Customer Insights & Analytics
    Walmart 2011 - Present
    Northwest Arkansas
    Lead Global Customer Insights and Analytics in support of $60 billion warehouse club business (Sam's club). Optimize Membership, Merchandising, Operations, Real Estate, e-Commerce and Omni-channel strategy to profitably grow fees and share of wallet from 40 million members.
  • Nuedge Consulting, Inc.
    President
    Nuedge Consulting, Inc. Jun 2009 - Oct 2011
    Santa Monica
    Strategic Marketing | Internet Branding ... Transforming customer transactions into profitable customer conversations ... Leveraging technology, igniting customer relationships, building wealth. Winning strategies steeped in customer understanding.Diverse clients -- Retail, Hospitality, Gaming, Online Travel, Dotcom startups, Non-profits.
  • Hilton Hotels Corporation
    Senior Vice President, Global Distribution Services
    Hilton Hotels Corporation 2003 - 2009
    Overall responsibility for global distribution for 5000 hotels across 10 industry leading hotel brands. Managed all customer call center operations, travel intermediary marketing, and consumer website sales, delivering over $10 billion in annual revenues. Additionally provided leadership to customer loyalty group & brand quality assurance. Architected multi-channel optimization and cross-marketing strategy to grow customer wallet share and accelerate cross-brand referrals and upselling.
  • Hilton Hotels Corporation
    Senior Vice President, Customer And Brand Strategy
    Hilton Hotels Corporation 1999 - 2002
    Chairman of Brand Integration Council with responsibility for aligning brand positioning, customer relationship management, loyalty marketing, sales and development strategy across 7 leading hotel brands with annual revenues exceeding $9 billion.
  • Harrah'S Entertainment, Inc.
    Corporate Vice President, Customer Marketing And Development Planning
    Harrah'S Entertainment, Inc. 1995 - 1998
    Impacted positioning and competitive strategy for 19 casino resorts in 15 markets with annual revenues exceeding $5 billion. Directed development market planning efforts to identify new markets over a period when the number of casinos operated by Harrah's grew 4-fold, and revenues tripled.
  • Promus Companies
    Corporate Director, Market Planning And Strategy
    Promus Companies 1987 - 1994
    Responsible for critical customer listening posts to fine tune brand operations, development and marketing of 4 brands in hotel and casino industries.
  • Holiday Corporation
    Director, Research And Analysis
    Holiday Corporation 1981 - 1986
    Managed all market and customer listening posts for competitive benchmarking, longitudinal customer tracking, and service quality assessment.

Bala Subramanian Skills

Strategic Planning Leadership Development Customer Relations E Commerce Hotels Loyalty Marketing Customer Insight Crm Leadership Strategy Marketing Strategy Brand Management Team Leadership Business Strategy Marketing Business Planning Competitive Analysis Customer Service Market Planning Analytics Forecasting P&l Management Analysis Sales

Bala Subramanian Education Details

Frequently Asked Questions about Bala Subramanian

What company does Bala Subramanian work for?

Bala Subramanian works for Walmart

What is Bala Subramanian's role at the current company?

Bala Subramanian's current role is Global Customer Insights and Analytics.

What is Bala Subramanian's email address?

Bala Subramanian's email address is ba****@****ner.com

What is Bala Subramanian's direct phone number?

Bala Subramanian's direct phone number is +132329*****

What schools did Bala Subramanian attend?

Bala Subramanian attended University Of Minnesota - Twin Cities, University Of Minnesota - Twin Cities, Indian Institute Of Technology, Kanpur.

What are some of Bala Subramanian's interests?

Bala Subramanian has interest in Volunteer Tutor For Literacy Council.

What skills is Bala Subramanian known for?

Bala Subramanian has skills like Strategic Planning, Leadership Development, Customer Relations, E Commerce, Hotels, Loyalty Marketing, Customer Insight, Crm, Leadership, Strategy, Marketing Strategy, Brand Management.

Who are Bala Subramanian's colleagues?

Bala Subramanian's colleagues are Harpal Walia, Javier Jasso, Ricardo Berrios, Ryan Frisch, Rokedrick Gordon, Alice Welch, Julia Alexander.

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