Binoy Alappat Email & Phone Number

Dubai - United Arab Emirates

Managing Gulf and Levant countries including KSA, Oman, Kuwait, Bahrain ,Qatar, Jordan , Syria, Lebanon, Yemen, Iraq, Egypt, CIS and Africa for Trigon Products.Instrumental in building the export division with a year on year growth of 150%.Lead role in finalizing the sales and marketing plan and launch for all the GCC countries along with volume and value share targets.Identifying and acquiring new channel partners for business expansion.Ensuring the control measures with the distributors/resellers in order to achieve the yearly agreed targets for distribution/volumes/value/ gross margins.Fully responsible for P & L for all the assigned countries. Environmental scanning to monitor competition activities and predict future moves.Continuous market visits to understand issues and highlight the improvement areas.Prepare and present business reviews to CEO and Top Management.Periodically review performance of Key Account Executives and merchandisers with the objective of improving performance, analyzing opportunities and building greater result orientation.Provide leadership to the sales force and inspire them to superior performance and result deliveryResponsible for shopper innovation at trade level through customized merchandising solutions.

Dubai - United Arab Emirates

Responsible for product-wise annual/monthly sales volumes & value growth to deliver budgeted margins from the Key Accounts for Samsung, LG, Dell, Creative, D-Link, Viewsonic, Transcend and Elo.Managing significant Retail Accounts :Qatar -Lulu ,Carrefour ,Emax , Sharaf DG,Quality Hyper Market Bahrain – Lulu and Sharaf DGKuwait -Yousuf Al Ghanim Negotiate composite annual/ product deals with regard to shelf space, merchandising, POS material, In-shop events, promotions, demonstrations and sampling.Be an effective, conduit between company and customers with respect to all aspects of relationships including credit management and resolution of customer complaints and service disputes.Ensure periodic meetings with key dealers to calibrate customer expectations, understand competitor plans to proactively prevent impact of competitive action and obtain opportunistic deals.

Maharashtra, India

Handled the Channel sales for tyres in Pune region (Maharashtra State).150 % achievement of targets through a robust team in year 1 and 180 % achievement in year 2.Managed the logistics for the entire region and monitored the delivery patterns.Inventory management on a day to day basis and indenting for the same.Analysis of competitor activities in the region and updation of the same to the regional sales manger on a day to day basis.Motivating and maintaining effective relations with channel partners for enhanced sales performance.Design and conducted promotional activities and contests to increase sales.Acquiring new channel partners for incremental business.Awarded star performer for achieving the highest sales in the western region in three months from the date of joining. Effectively handled a 5 member team out of which 2 members awarded for highest performance in the western region for a year.

Master Of Business Administration (M.B.A.), Sales And Marketing

Bachelor'S Degree, Computer Science