Balazs Fonagy Email & Phone Number

I am a member of Supercharge's leadership team overseeing the company's digital product innovation service line and its marketing activities. I am leading a team of 40+ product strategists and visual designers to make the technology surrounding us friendlier and more human.Besides my management activities, I also participate in our most complex projects as a Digital Strategist and Product Designer, helping companies to supercharge their business. My role is to ask hard questions and ensure we come up with meaningful answers. I help our clients understand their customers and their own internal processes, then turn the often messy reality into well-structured problems we can start to solve. The solutions mostly materialize as digital products, but in 2022 no product exists in isolation: to create real value for the customers we have to orchestrate physical services and digital interfaces with an integrated approach. I interlink business, service and product design with steady hands, helped by my strong background in UX design, user research, marketing communication and business strategy. With many years spent working with engineers, I became skilled in juggling the triangle of product viability: customer needs, business needs and feasibility (technical and resource-wise). I love to think about how digital products can better fit into our lives, and I enjoy exploring how the boundaries between the physical and the digital disappear. I believe that marketing and product design need to work hand in hand to the point where it is practically a fully integrated activity. Long gone is the era when marketing communication could sell anything. Today our most important messages must be embedded right in the core of our products and services. I am interested in creating actual value, not flimsy value propositions. During my career as a designer, I had the opportunity to dive deeply into the financial, telco, utility, education and e-commerce domains, getting to know these industries well from the inside. I worked on products as a consultant or lead designer for top brands like OTP Bank, Ericsson, Unicredit Bank, Telenor, Telekom, Vodafone, PwC, McKinsey and Ernst & Young. Besides working with enterprises, I also helped startups and mid-sized companies define their products and successfully launch them.

Listed skills include Marketing Communications, User Experience, Marketing Strategy, Online Marketing, and 24 others.