As a guest lecturer I have the honour to teach university students about how digital marketing works on the client-side. The lesson is part of the MAKSZ digital marketing course which is held at 2 Universities every semester:- Corvinus University of Budapest- Budapest Business School

Leading the Direct Channels & Brand unit in CHERRISK by UNIQA in HU, DE, CZ, SK.Member of the CHERRISK management board.In this role I'm responsible for developing & executing the online sales & communication strategy and building new digital capabilities to reach PnL goals.My role contains the end2end management of 3 teams (3 team lead direct reports):- Direct sales & CRM (customer lifecycle management from acquisition to re-sell, cross-sell & retention)- Brand & Communications- CHERRISK GO applicationThese teams are responsible for the following areas:- Digital/direct sales strategy planning & delivery- Online sales & self-service journey optimisation- CRM capabilities, base communications- Brand strategy- Marketing communications (B2C&B2B)- Marketing budget management (branding & sales)- Comms & media agency management- CHERRISK GO application development & maintenance- Web analytics & CRO- Growth Hacking- Lead management- Front-end related business requirements, content management

Managing the digital customer journey in Vodafone Hungary from a business perspective by:• leading the Digital Funnel (sales) Team (7 people)• leading the insourced Biddable Media Team that takes full strategic and operational accountability of all biddable digital media disciplines from brand to performance (8 people)• leading the Digital Innovation Team (2 people)These 3 teams are responsible for the following areas:• Planning & delivering annual/monthly digital sales targets• Campaign planning and execution on all biddable media channels (programmatic, PPC)• 3rd party data deal negotiations• Programmatic private deal negotiations• Data-driven digital marketing decisions• Digital Transformation – marketing capabilities• Adobe Marketing Cloud operations (Adobe Analytics, Adobe Target, Adobe Audience Manager)• Digital analytics&reporting• Marketing Automation• Onsite personalization• Omnichannel cooperations• Conversion rate optimisation• Customer journey optimisation• SEO• Lead collection• Offline-online data integrations• Digital footprint based credit vetting• Webchat for sales operation

Leading the digital performance team (8 direct reports) in Vodafone Hungary which is responsible for:- Digital sales/ecommerce- Digital transformation - marketing capabilities- Digital performance communication (PPC, programmatic buying, eDM etc)- CRO- Adobe Marketing Cloud operations (Adobe Analytics, Adobe Target, Adobe Audience Manager)- Digital analytics&reporting- SEO- Customer journey optimization- Digital marketing automation- Onsite personalization- Data-driven decisions

As a guest lecturer my task is to summarize the Intelligent Marketing course at Kürt Akadémia with a lesson that teaches about all the key aspects of 1to1 marketing.https://kurtakademia.hu/kepzeseink/intelligent-marketing/

Main responsibilities as digital marketing senior manager:- Programmatic campaign management- DMP management- Attribution modeling- Dynamic ad solutions- Ad tech relations

Managing programmatic campaigns & clients in 10+ European markets:- Strategic&tactical programmatic planning- Agency&client relations- Programmatic campaign execution- Private deals- Data management platforms

- PPC campaign management (Google Adwords, Facebook)- Google Analytics- SEO

- PPC campaign management (Google Adwords, Facebook)- Google Analytics- Social media management