Keith Bales Email & Phone Number

Cleveland, Oh, Us

Greater Cleveland

Greater Cleveland

As a Senior Associate of Business Development, my role revolves around spearheading the conception and implementation of strategic marketing initiatives tailored for mergers and acquisitions. By orchestrating these efforts, I drive the attraction and engagement of potential partner firms to join our organization.One of my key responsibilities involves crafting a comprehensive marketing strategy that aligns with our company's goals and resonates with potential partners. This strategy encompasses various facets, from identifying target acquisitions to outlining the most effective communication channels.

Ohio, United States

In my capacity as a freelance marketing consultant, I specialize in assisting small businesses in establishing a robust online brand presence. Leveraging my expertise in digital marketing and branding, I collaborate closely with these businesses to craft effective strategies that resonate with their target audiences and drive growth.

United States

In my role as a Public Relations/Marketing Specialist for the ARCA Truck Series, I held a multifaceted position where I was responsible for driving content development initiatives, overseeing website management, and leading our social media presence. My primary goal was to effectively promote our sponsors while cultivating strong connections with fans of the series.

Ohio, United States

Managed pitch tracking (PITCH f/x) and field tracking technology (FIELDf/x) for the Lake County Captains, Akron Rubberducks, and remotely for various professional and collegiate baseball teams.

Ohio, United States

Cleveland/Akron, Ohio Area

As the Digital Performance Consultant for Northeast Ohio, my role involved consulting Ford dealers on all aspects of the digital landscape and ensuring they were aware of and optimizing FordDirect’s products and services, driving the success of their digital footprint.

Cleveland/Akron, Ohio Area

As the Marketing Specialist, I worked alongside the Director of Sales and Marketing to establish the company's marketing strategy. My role oversaw the development and execution of all marketing initiatives and activities, such as trade shows, social media, email marketing, and more.Achievements:▪ Resurrected and overhauled an education seminar that was created by the company to instruct combustion engineers on basics of combustion. The event connected engineers at the company with those in the field building and maintaining systems utilizing Fives North American Combustion products.

Mentor, Ohio, United States

Note: This role included leading the marketing efforts for M.C. Mobility Systems, D&S Automotive, and Defender Auto Glass.In 2014 I led the efforts to build the Defender Auto Glass brand from the ground up. As a start-up, this included the creation of a logo, the company’s brand identity, and the creation of a new marketing strategy. My responsibilities included leading the company's marketing efforts, seeking new opportunities to generate leads, and maintaining our brand.Achievements:▪ Built an SEO strategy that landed us on page one within 2 months of launching website▪ Built and led the development of the company’s digital marketing efforts

Mentor, Ohio, United States

Mentor, Ohio, United States

Note: This role included leading the marketing efforts for M.C. Mobility Systems, D&S Automotive, and Defender Auto Glass.Through identifying how customers heard about our company, I was able to trim our budget and turn focus to efforts that yielded higher converting leads. Led efforts to bring a uniform look to our brand by establishing brand guidelines, which helped advance all our print, digital, and company literature. My responsibilities included leading the company's marketing efforts, seeking new opportunities to generate leads, and maintaining our brand.Achievements:▪ Efforts led to nearly a 20% increase in sales from 2014 to 2016▪ Created and implemented the company's first digital marketing strategy▪ Overhauled the company’s website, investing in SEO to help boost keyword rankings▪ Led trade show efforts for the company, appearing at 22 events across the state of Ohio

Mentor, Ohio, United States

Mentor, Ohio, United States

Mentor, Ohio, United States

Note: This role included leading the marketing efforts for M.C. Mobility Systems, D&S Automotive, and Defender Auto Glass.At the same time I took over the marketing responsibilities for M.C. Mobility, I also assumed the role for D&S Automotive. Similar to M.C., I studied the industry and collected insight into how customers found a body shop. I then restructured the company’s marketing strategy and updated the company’s brand. My responsibilities included leading the company's marketing efforts, seeking new opportunities to generate leads, and maintaining our brand.Achievements:▪ Reinvested/saved 50% of the marketing budget that was being invested in lower yielding ROI efforts▪ Successfully launched a new website, which led to a 235% increase in users▪ Developed a new marketing campaign with uniform branding and the tagline “It Happens, We Can Fix it”▪ Overhauled all the company’s tangible branded items to fit newly created company brand guidelines▪ Grew Facebook by 400%, while starting and growing Twitter and Instagram to over 500 followers

Mentor, Ohio, United States

Mentor, Ohio, United States

Eastlake, Ohio, United States

Oversaw the the team's PR and social media efforts while participating in the NHRA Lucas Oil Funny Car series.

Painesville, Ohio, United States

Following a rebrand on the company to “Bruce High Performance Transporters”, I was challenged to leading efforts to help grow brand awareness. My role included overseeing the company’s social media channels, maintaining the website, overseeing the creation of new marketing materials, and building a new library of product images. Highlights:▪ Oversaw the logistics of PRI (Performance Racing Industry) and IMIS (International Motorsports Industry Show; purchased by PRI) booths; PRI booth was largest booth in history at over 7000 square feet▪ Worked to have company featured in numerous periodicals from “Truck Body Builders” to Cleveland Crain’s

Painesville, Ohio, United States

Worked with the General Manager and Operations Manager in all aspects of the track’s management. Led efforts to acquiring sponsors and booking corporate outings on race nights. Had direct control over social media and public relations. Led efforts to develop the track’s brand of “Fastest Entertainment in Lake County” and “Come Feel the Excitement”, which was used in all aspects of advertising from radio to social media.Highlights:▪ Race night attendance grew nearly 70% while leading marketing efforts▪ Grew Facebook over 100% and doubled fan interaction

Painesville, Ohio, United States

Bachelor Of Business Administration - Bba, Marketing And Sports Management

Activities and Societies: // Athlete - Men's Soccer // Marketing Leader - Campus Activities Board // Manager - Men's Basketball Team //.

Education record