Bonnie Algera Email & Phone Number

Washington D.C. Metro Area

Head of analytics for the nation’s largest accredited and most trusted educational travel and experiential learning organization. Developing an analytic and data strategy for travel, study abroad, and career exploration programs throughout the United States and globally. Leading a team of data scientists, analysts, and engineers to apply predictive and.

Vienna, VA

Created the Envision Analytics Center of Excellence (ACEs team), a team of 6 analysts, data scientists, engineers, and subject matter experts to provide analytic services for marketing, operations, and finance.Led the team that applied predictive modeling to marketing campaigns which resulted in a doubling of EBITDA in 2018. Educated organizational leaders.

• Responsible for advanced analytics and predictive modeling efforts for American Spirit clients, including education, health care, retail, insurance, and energy verticals
• Used consumer and business data sources to enhance client databases and create models
• Strategized the deployment of models through a variety of channels including direct mail, email, digital, social, and other addressable media.
• Built predictive direct mail models for a healthcare industry client resulting in record conversion (sale) rates from direct mail, and an energy client resulting in a three-fold increase in response
• Developed customer segmentation models for the purposes of customizing communication tracks to target audience segments
• Used geo-spatial analytics to assign trade areas to retail store locations

• Developed fundraising and product marketing strategy for non-profits and professional associations including NAACP, National Education Association, Arbor Day Foundation, Field Museum, Mount Vernon, and National.
• Oversaw data collection and analysis, and development of data-driven strategies for clients
• Analyzed third-party consumer data to identify sources of new members, identify potential lapsed members, and reactivate lapsed members for clients
• Became intimately familiar with a number of third-party consumer data resources such as credit bureau data
• Developed and fielded market research and other primary research efforts, including surveys, focus groups, and in-depth interviews

• Managed membership recruitment and product marketing efforts for 50,000+ member division of ABA
• Created membership recruitment and retention plans, improving membership retention from 80% to 85% in two years
• Grew net membership by 2,000 members through the introduction of innovative student marketing plan aimed at converting student members to full members
• Managed the section marketing/membership budgets, as well as one staff member
• Acted as a liason with main ABA membership department and provided input on membership pricing tests
• Oversaw the implementation of a section-specific brand identity

• Free-lance consulting services providing strategic brand analysis, marketing research, and market planning and implementation to small businesses and associations
• Provided market analysis, strategy, and sales support to the Virginia Wine and Food Society
• Provided strategic brand analysis and name change recommendations to a Fairfax direct marketing firm
• Created high-dollar direct marketing campaigns for well-known political lobbying organization
• Created direct marketing campaigns for National Republican Congressional Committee

Alexandria

• Built implementation plan and performed cost-benefit analysis for organization name change
• Managed high-dollar (lifetime) membership mailing programs, improving response rates from 3% to 5% and growing percentage of lifetime members to 40% of membership
• Analyzed membership demographics and prepared membership forecasts for strategic planning purposes through proficient use of membership database
• Developed presentation skills through multiple presentations to organization’s President and Board of Directors

York, Pennsylvania Area

Master Of Science (M.S.), Marketing

Bachelor Of Arts (B.A.), Anthropology