Baljinder Singh Email & Phone Number

Delhi, India

India

India

India

. My role demands Maximizing revenue while giving best proposition to the customer and ensuring effective utilisation of communication properties thus enhancing customer Value and minimizing platform level churn.. Identify customer retention strategies and deploy product, Pricing, Communication strategies mode wise for both mass and segmented offerings in different market. Further to increase engagement levels through effective micro segmentation based on consumer insights and data analysis for Gaming business using Clever tap, IBM DB2.. Activation and retention strategies for different user personas on the basis of insights. Identify new growth channels and optimize the performance of existing modes like Push notifications, SMS, Emails.. Revenue uplifting through up-sell and cross-sell and conceptualizing and implementing churn reduction campaigns and programs.. Further it entails optimizing the communication efficiency and operational efficiency for the same.

Noida, Uttar Pradesh, India

. Strategize on how to retain & engage customer also control churn percentage. Responsible for Customer Life Cycle /Value Management majorly handling Retention & Engagement. Identify customer retention strategies and deploy product, Pricing, Communication strategies mode wise for both mass and segmented offerings in different market. Deep dive into customer data to gain better understanding of usage behavior and generate insights. Activation and retention strategies for different user personas on the basis of insights. Identify new growth channels and optimize the performance of existing modes like SMS, VM, Emails etc.. Plan communication calendar mode wise for each offer and track the performance on daily basis.. Coordination with product and technical teams to ensure the momentum of CRM projects

Mumbai Area, India

As Assistant Manager, my role entails Maximizing revenue while giving best proposition to the customer and ensuring effective communication thus enhancing customer Value and minimizing churn for the designated region.Further to increase engagement levels through effective micro segmentation based on consumer insights and data analysis for Voice business using SaaS, IBM DB2 and other analytical tools.Revenue uplifting through up-sell and cross-sell and conceptualizing and implementing churn reduction campaigns and programs.Further it entails optimizing the communication efficiency and operational efficiency for the same.Achievements:- Excellence Award for implementing new ARPU based talk-time grid before committed time lines. Post migration talk-time segmented recharge tertiary grown by 28% over previous cycle - April'18- Team Excellence Award for launching STV taker exclusion campaigns successfully on CM in Punjab and capitalizing STV for talk-time and getting 2% additional take rates over control - December'17

Mumbai, Maharashtra, India

Design Segments, micro segments by looking at the customer KPI's Ticket Size, ARPU, Usage, Max Recharge Amount etc.Follow Test and Broad methodology in campaign management with intent to give incremental revenue uplift and net contribution.Segment configuration and cross functional co-ordination for approvals to launch campaignsDesign a communication plan for each product launch and get it scheduled.Configure micro segments on campaign manager to improve on segmented recharge tertiary vs previous cycles.Achievements:- Excellence Award for launching Special Tariff Voucher grid for UPW circle in very short span of time resulting in daily average recharges improved from 22234 TO 53631 - October'16

Post Graduation Diploma Management(Pgdm)-Marketing, Marketing

Activities and Societies: Placement cell coordinator , sports deparment coordinator

Engineer'S Degree, Information Technology