Brian Loftus Email & Phone Number

Leawood, KS, US

This position is an integral part of the Cisco software team that manages Cisco's Enterprise Agreement marketing including Infrastructure, Teamwork and Security software. Our group leads the conversation on Cisco's Enterprise Agreements with engineering, sales and services, and collaborates with cross-portfolio marketing teams to develop a cohesive.

Leawood, KS

Retained as a paid consultant to a Network Edge Orchestration market leader. My client's Hybrid Cloud/Edge approach to security, service quality management and analytics powers thousands of hosted unified communications and SIP trunking deployments.Project based consultancy included the authorship and presentation of competitive reviews and SWOTs covering.

Kansas City, Missouri Area

Global Product Marketing lead for the Sonus Mobility Solution and the Sonus T7000 Class 5 switch.Translated technical capabilities into value propositions, customer benefits and marketing collateral; created overall product visions, strategies, and global go-to-market efforts for both products.Created messaging and managed product relaunches on Sonus’.

Leawood, KS

Responsible for evangelizing all aspects of Metaswitch’s ground breaking Session Border Controller internally to sales and externally to customers and industry analysts. Finely honed ability to grasp and translate technical capabilities into benefits.Developed messaging and positioning for access and interconnect SBCs. Created, managed and updated all.

Overland Park, KS

Domestic & International Cloud Services: Developed product bundling and target market plans for Sprint Wholesale’s launch of Cloud Services. Managed complete marketing material deliverables and GTM tactics. Prepared and presented training materials for Sales. Conducted market sizing studies and identified target markets for International launches. Carrier.

Overland Park, KS

Managed the development and introduction of Sprint Complete Sense for Business. After FCC rulings, authored impact statements and ruling interpretations on UNE-P, educated sales and marketing as to the risks of moving forward with Sprint Complete Sense. Assisted in the launch of Sprint Complete Access in 28 markets nationwide. Managed the continued rollout.

Overland Park, KS

Spearheaded pricing and product development of Small Business DSL programs. Program managed Covad and Echostar Anchor Tenant programs, and project managed their June 2003 launches.

Overland Park, KS

Leveraged the Covad/Sprint partnership to market manage the nationwide launch of Sprint's Small Business DSL product set. Negotiated and implemented customer rebate structure. Selected and priced products for Sprint's entry into Small Business UNE-P.

Overland Park, KS

Opened retail establishment catering to online computer multiplayer gaming. Negotiated supplier contracts, hired & managed retail personnel and payroll, developed employee guidelines and handbook, handled all marketing and advertisement, managed P&L. Annual revenues peaked at $94K with an average gross margin of 22%. Implemented economics-driven shift from.

Overland Park, KS

Designed and implemented co-marketing initiative between Sprint and 6M Safeway customers to test customer receptivity and take rates of alternate marketing methods. Reorganized data collection for the monthly Business Review to make its presentation more timely. Compiled and edited division Monthly Activity Reports and Quarterly Stoplight Reports for Mass.

Overland Park, KS

Managed launch of IONdirect/Long Distance bundle plans into five US test markets. Created and maintained master product, feature & price list of all High Speed Data/Long Distance product bundles, implemented competitive responses, and directed the introduction of new plans to meet market requirements. Created Long Distance/Dish Networks bundle. Managed the.

Overland Park, KS

Managed introduction of 3 new bundled Local & Long Distance calling plans into CLEC portfolio. Managed product transition from Unlimited to Capped local calling in New York state. Created and maintained master product, feature, and prices of all current and future CLEC/LD product bundles. Created sales assistance bullets, customer objection reversal.

Lenexa, KS

Created, implemented, and managed the marketing concept in the successful launch of a $12M Power Roof Ventilator product line representing a 20% increase in company revenue. Authored all communication to distributors, customers and field personnel regarding new product line, including press releases, e-mail and voicemail correspondence and direct mail.

Northfield, IL

Controlled marketing and business development increasing sales over 15% to $1.75 million in one year. Developed and implemented marketing strategies, product and incentive programs to find and grow customers. Created and led a task force to guide manufacturers through the implementation of a CE certification process.

Greater Philadelphia Area

Presented sales and marketing plans to 35 dealers in a $3.5 million, 15 state territory. Spearheaded the import of 80 new sizes (a 70% increase) manufactured in Germany to meet market needs. Pioneered the development of the ContiMatrix: a product graphic for dealers. Forced the reorientation of Continental’s US pricing to shadow industry leaders.

Rostock Area, Germany

Directed all business development and marketing efforts within a $4 million German territory and ensured generation of repeat sales from key accounts. Consistently exceeded sales quotas evidenced by twelve sales awards over three years. Served on task force charged with integrating policy and pricing successes into all German sales offices.

Hannover Area, Germany

Mba, Marketing

Bachelor Of Arts (B.A.), International Relations

Education record