Brian Loftus Email & Phone Number

Leawood, Ks, Us

Leawood, Ks, Us

This position is an integral part of the Cisco software team that manages Cisco's Enterprise Agreement marketing including Infrastructure, Teamwork and Security software. Our group leads the conversation on Cisco's Enterprise Agreements with engineering, sales and services, and collaborates with cross-portfolio marketing teams to develop a cohesive software story for Cisco's customers, partners, field sellers, analysts, press and investors.I own the creative development and execution of integrated, insight-based strategic marketing initiatives, and ensure integration with overall brand positioning, brand standards and messaging. Other responsibilities include building awareness, driving demand, and enabling Cisco's field sellers. I align closely to the sales team to drive Sales & Marketing campaigns, develop simplified, yet differentiated, world-class and impactful value props, messaging and guidance across Cisco's software portfolio, while keeping an external view to keep abreast of the latest industry and marketing trends.

Leawood, Ks

Retained as a paid consultant to a Network Edge Orchestration market leader. My client's Hybrid Cloud/Edge approach to security, service quality management and analytics powers thousands of hosted unified communications and SIP trunking deployments.Project based consultancy included the authorship and presentation of competitive reviews and SWOTs covering competitors and competing products, authorship of four position pieces covering two target markets and two verticals. Currently working on two case studies, with a fourth project in the wings.

Kansas City, Missouri Area

Global Product Marketing lead for the Sonus Mobility Solution and the Sonus T7000 Class 5 switch.Translated technical capabilities into value propositions, customer benefits and marketing collateral; created overall product visions, strategies, and global go-to-market efforts for both products.Created messaging and managed product relaunches on Sonus’ corporate website; authored and published three whitepapers and five position pieces to support relaunch. Created, managed and continually updated sales and technical presentations and managed each product’s internal resource portal.Created and presented SWOT analyses of competing companies and products across the entire Sonus portfolio, including summarized versions of industry analyst briefings and earnings releases.

Leawood, Ks

Responsible for evangelizing all aspects of Metaswitch’s ground breaking Session Border Controller internally to sales and externally to customers and industry analysts. Finely honed ability to grasp and translate technical capabilities into benefits.Developed messaging and positioning for access and interconnect SBCs. Created, managed and updated all marketing materials including sales and technical presentations. Managed Perimeta’s internal web presence. Created multiple sales promotions and messaging to increase Perimeta’s sales funnel. Compiled Metaswitch-favorable RFP document to provide to customers, and authored standard RFP response for RFPs received.Authored and presented reviews and SWOTs of competitor’s SBCs, summarized industry analyst briefings, and analyzed competitors’ earnings releases for the organization. Wrote product case studies and whitepapers.Managed informational webinar calendar. Wrote blog posts, monthly newsletters, hosted semi-annual webinars and presented at global and regional sales conferences to educate sales on improvements and enhancements to Perimeta, its preferred positioning, and its associated marketing collateral.Provided market based guidance to align product development efforts of new features to market needs.

Overland Park, Ks

Domestic & International Cloud Services: Developed product bundling and target market plans for Sprint Wholesale’s launch of Cloud Services. Managed complete marketing material deliverables and GTM tactics. Prepared and presented training materials for Sales. Conducted market sizing studies and identified target markets for International launches. Carrier Ethernet: Developed pricing and forecasting construct for Ethernet Wave Services based on input from Sales. Created complete marketing material portfolio, GTM planning and training documents. Wireless 4G Business Access: Developed pricing and forecasting construct for 4G Business Access. Created complete marketing material portfolio and training documents.Wholesale Mobile Integration: Authored and presented Wholesale Mobile Integration concept (mobile phone acts as a fully featured PBX extension) to B2B wholesale customers. VoIP: Obtained, analyzed and presented customer feedback from market surveys and presentations. Determined market sizing and developed product requirements to wholesale Sprint’s wireless network footprint as a landline replacement. Developed and managed four separate marketing campaigns for Commercial VoIP resulting in an average sales increase of 38% over baseline. Trained partners’ sales forces on the Commercial Phone Sales. Guided research to uncover and then develop new products for Sprint’s Cable VoIP portfolio. VoIP Voicemail: Led project to source and implement a new Commercial and Residential VoIP voicemail platform. Outsourced platform implemented in April 2008 lowered operating cost 12%, improved customer experience, and offered best in class feature functionality. Developed and implemented customer notification campaign for voicemail migration. VoIP Feature Management Portal: Led project to develop and launch end user facing web portal to enable end users to manipulate and schedule changes to phone features provisioned on their telephone line.

Overland Park, Ks

Managed the development and introduction of Sprint Complete Sense for Business. After FCC rulings, authored impact statements and ruling interpretations on UNE-P, educated sales and marketing as to the risks of moving forward with Sprint Complete Sense. Assisted in the launch of Sprint Complete Access in 28 markets nationwide. Managed the continued rollout and help desk support of Sprint Complete Access. Chaired a team of Performing Orgs and Finance colleagues tasked with analyzing and prioritizing new product enhancements and feature requests to Sprint’s cable VoIP product. Launched large scale project to migrate a key customer into an automated order pipeline on schedule in June 2005, including the successful completion of the Mirror Test, a customer specific prerequisite to cutover. Tracked and guided team to raise automated conversion rate from 35% to 84% over the course of mock conversion. Completed Sprint Provided Ethernet Access Business Case, obtained management approval, and kicked off development effort.

Overland Park, Ks

Spearheaded pricing and product development of Small Business DSL programs. Program managed Covad and Echostar Anchor Tenant programs, and project managed their June 2003 launches.

Overland Park, Ks

Leveraged the Covad/Sprint partnership to market manage the nationwide launch of Sprint's Small Business DSL product set. Negotiated and implemented customer rebate structure. Selected and priced products for Sprint's entry into Small Business UNE-P.

Overland Park, Ks

Opened retail establishment catering to online computer multiplayer gaming. Negotiated supplier contracts, hired & managed retail personnel and payroll, developed employee guidelines and handbook, handled all marketing and advertisement, managed P&L. Annual revenues peaked at $94K with an average gross margin of 22%. Implemented economics-driven shift from retail to datacenter operation, developed expertise in computer repair/upgrade. Launched two complementary product lines. Annual revenues peaked at $175K with an average gross margin of 58%. Developed and implemented an exit strategy culminating in a long term revenue sharing arrangement for equipment and customers.

Overland Park, Ks

Designed and implemented co-marketing initiative between Sprint and 6M Safeway customers to test customer receptivity and take rates of alternate marketing methods. Reorganized data collection for the monthly Business Review to make its presentation more timely. Compiled and edited division Monthly Activity Reports and Quarterly Stoplight Reports for Mass Markets Organization president. Assisted with the production of two All-Hands meetings. Aided in 2003 Planning rollup. Managed 2002 Employee Attitude Survey for Mass Markets Organization; utilizing email marketing resulted in an over 80% participation rate.

Overland Park, Ks

Managed launch of IONdirect/Long Distance bundle plans into five US test markets. Created and maintained master product, feature & price list of all High Speed Data/Long Distance product bundles, implemented competitive responses, and directed the introduction of new plans to meet market requirements. Created Long Distance/Dish Networks bundle. Managed the development of additional bundled products into Sprint’s LD portfolio including Sprint Messenger, Sprint Audio Conferencing, Sprint Video Email, and Sprint National Voicemail.

Overland Park, Ks

Managed introduction of 3 new bundled Local & Long Distance calling plans into CLEC portfolio. Managed product transition from Unlimited to Capped local calling in New York state. Created and maintained master product, feature, and prices of all current and future CLEC/LD product bundles. Created sales assistance bullets, customer objection reversal strategies and product comparisons

Lenexa, Ks

Created, implemented, and managed the marketing concept in the successful launch of a $12M Power Roof Ventilator product line representing a 20% increase in company revenue. Authored all communication to distributors, customers and field personnel regarding new product line, including press releases, e-mail and voicemail correspondence and direct mail initiatives. Regularly sourced and contracted with printers, trade magazines, telemarketers, and marketing companies. Managed $200K promotional budget to create, print and distribute booklets and catalogs, and to place ads. Assisted in the booth creation, product selection and staffing of multiple trade shows. Authored and analyzed market research on two separate $2M team projects. Successfully lead multi-functional product cost reduction team to a 20+ point family margin swing.

Northfield, Il

Controlled marketing and business development increasing sales over 15% to $1.75 million in one year. Developed and implemented marketing strategies, product and incentive programs to find and grow customers. Created and led a task force to guide manufacturers through the implementation of a CE certification process.

Greater Philadelphia Area

Presented sales and marketing plans to 35 dealers in a $3.5 million, 15 state territory. Spearheaded the import of 80 new sizes (a 70% increase) manufactured in Germany to meet market needs. Pioneered the development of the ContiMatrix: a product graphic for dealers. Forced the reorientation of Continental’s US pricing to shadow industry leaders.

Rostock Area, Germany

Directed all business development and marketing efforts within a $4 million German territory and ensured generation of repeat sales from key accounts. Consistently exceeded sales quotas evidenced by twelve sales awards over three years. Served on task force charged with integrating policy and pricing successes into all German sales offices.

Hannover Area, Germany

Mba, Marketing

Bachelor Of Arts (B.A.), International Relations

Education record