Ceci Snyder Email & Phone Number

FoodChain ID makes it easier to keep the food supply chain safe and transparent, offering trusted services and solutions globally to over 30,000 companies in 100 countries.

Kemin Health is a global manufacturer of science-backed, natural nutrition supplement ingredients.

Clive, Iowa

• Led integrated marketing teams to exceed our 5-year strategic plan goal of pork expenditures growth (goal was 10% growth/15.7% achieved)
• Oversaw rebranding of one of the most iconic US brands with extensive quantitative and qualitative research, including two national segmentation studies
• Managed multiple national agency reviews, including brand agency review with goals tied to organizational strategic plan
• Facilitated integration of all marketing disciplines for strategy covering national and state-specific advertising, retail marketing, public relations, food service marketing, social media and multicultural marketing
• Developed team-based culture by setting department-wide goals tied to yearly staff bonus and seasonal rather than position-based budget, contributing to more efficient budgeting and greater return-on-investment
• Led team to manage quarterly, integrated campaigns with four agencies

• Led team to achieve public relations results averaging $5 cost-per-thousand
• Conceptualized and executed the organization’s first cause marketing effort with Share Our Strength anti-hunger group
• Managed Hispanic communications between 2003 and 2007, directing contracted work with two agencies
• Coordinated department-wide announcement in 2006 of new research showing that pork tenderloin was as lean as skinless chicken, resulting in 66 million impressions at $2.52 cost-per-thousand

• Served as media spokesperson on nutrition topics
• Managed $2.8 million communication budget

• Developed new position of pork-specific nutrition communication for health professionals

Master’S Degree

Damaris Pease Fellowship PACE Award Winner

Bachelor’S Degree, Magna Cum Laude

Registered Dietitian