Heather K. Email & Phone Number

Sunnyvale, Ca, Us

- Create and deliver relevant presentations to retain and grow clients business.- Long term client relationship management with a focused book of business.- Develop and execute a strategic plan against book of business leveraging LinkedIn’s various Marketing tools and processes.- Develop and maintain subject matter expertise on LinkedIn Marketing Solutions offerings - Educate clients on their opportunities using digital media expertise and translating their marketing goals and objectives into actionable strategies on the platform and with platform partners.- Monitor client campaigns to ensure achievment of their KPI's through proactive insights, campaign optimizations, product aoption, and surfacing opportunities to drive greater success.FY24 Attainment = 98%FY23 Attainment = 97%

Sunnyvale, Ca, Us

BIG connects black employees at LinkedIn to celebrate our culture and community. We leverage data, resources, and partner with allies to create programs that positively impact the business, and close the opportunity gap for our community.

Charlotte, North Carolina, Us

Drove over $20million in revenue by managing digital marketing campaigns on LinkedIn, Google, and Twitter plus sales enablement through content creation & tradeshow execution. Position transportation leaders as experts on industry topics while producing thought leadership content to aid sales in solving customer painpoints & nurturing priority clients/companies. Success incorporated the following skills:ABM, A/B Testing, SEO, Project Management, Content Marketing, and Data Analysis.

Gurgaon, Haryana, In

Boutique Media Agency: Lead all Digital (Email Marketing, Social Media), Print, Content, Collateral materials, Analytics, and Project Management. Responsible for recruiting and managing freelancers to execute on digital strategies, website & landing page creation, and increase demand generation efforts for SMBs & Non Profits.

Atlanta, Georgia, Us

Lead paid social media strategy (FB, TW, and Pinterest) and execution while leading a team of online customer advocates & management vendor relationships.

Atlanta, Ga, Us

Responsible for the management and development of digital strategies to support the online channel in worldwide customer communications and advertising campaigns. I managed an internal team of 5 and work with our internal UPS stakeholders, ad agencies, technology partners, and digital agencies on program requirements to align campaigns with our business goals and objectives.Key Achievements: Produced the Circle of Honor Social Media campaign, driving over 1.2M engagements within 60 days. Jointly produced by TED and UPS, the event put a spotlight on ideas, projects, and insights that will contribute to the importance of pushing forward through obstacles.

Gurgaon, Haryana, In

Identified and crafted main media messages.Developed strategies and goals.Executed strategic tasks and monitored outcomes.Prepared client reports and marketing presentations.Project managed the production of marketing collateral. Developed external & internal brand strategies.

San Diego, Ca, Us

Owned the social media strategy and execution for the FDA's Fresh Empire media campaigns with a $25M+ budget over 3 years and directed a team of 4, resulting in an increase of overall social views of 28% and 30,555K followers.Shorty Social Good Awards:2017 finalist in the Instagram category 2016 finalist in the Public Health categoryTelly Awards:2016 Silver: Motivational category for Video / Shows / Segments 2015 Bronze: Public Interest & Awareness Promotional Pieces category

Master’S Degree, Marketing/Marketing Management, General

Master Of Public Administration - Mpa, Public Policy Analysis

Bachelor'S Degree, Mass Communication/Media Studies