Board Member MMA MENA chapter

Brands: RAKBANK - Retail, Business and Elite Banking, RAKINSURANCE, Skiply (School Payments App), RAKfoodie (Dining App), Firefly (Travel App), SMEsouk (SME Marketplace) & more.Cobrands & Partnerships: FC Barcelona, Coca Cola Arena, Emirates Skywards, Air Arabia, Association with Messi, Mastercard Travel & Lifestyle Services, Mastercard Priceless Cities, MetLife & more• Transformed the brand RAKBANK from a challenger to an industry leader with growth in customer base and brand valuation • Effectively lead a team of 55 marketers across Brand, Creative, Corporate Communications, Digital Marketing, Media & Performance Marketing, Planning, Partnerships, and Digital Xperience (Sales)• Established RAKBANK Business as the go-to brand for startups and SMEs, which now holds the largest market share in business banking• Spearheaded digital transformation through early adoption of Martech including onboarding of CDP, DMP, and Customer Engagement Platforms• A key stakeholder in launching fintech solutions including Skiply (an online payments app for schools) while in the works to release new platforms• Effectively developed framework for digital analytics & attribution to implement data-driven marketing initiatives• Led Design Thinking, UI/UX Strategy & Growth Marketing for digital platforms and apps internationally• Designed Best in Class Tech-led Brand Experiences:Travel From Home (Using Augmented Reality to design a Virtual travel experience during Covid)Memotraits (Turning memories into Art using Emotional data & AI)Be What You Want (Making ‘Futurines’ to help Parents see their children’s future using 3D Printing)• Launched the first campaign to drive financial literacy on TikTok in the region, while remaining the pioneer on financial services entering the social media space• Currently embracing web 3.0 to build brand experiences to bridge the gap between the Metaverse and reality

Cobrands & Partnerships: Air India, MTNL, India Today & ITC Hotel Group• Exceeded business growth by identifying and developing new cobranded opportunities as well as expanded brand presence• Launched new strategic alliances and partnerships that drove customer acquisition across multiple product offerings• Led end-to-end product marketing initiatives and was a key contributor in driving sales• Analyzed risk and credit to build sustainable business growth