ABV Rock Group is a leading Saudi-Swedish construction company; it originates from the company Armerad Betong Vägförbättringar that was founded 1918 in Sweden and later registered in 1974 in Saudi Arabia prior to implementing the Saudi Strategic Storage Program. It operates in several interlinked sectors covering buildings and civil works. The core activities of the company are the development and construction of specialized underground storages including tunneling, road construction and pipelines. It undertake construction of airports, hospitals, industrial plants, dams and bridges including all associated electrical, mechanical and civil works.

Leading a joint venture between ABV Rock Group and EG&G Middle East (named the Joint Projects Division (JPD)) for the purpose of executing a portfolio of project for the following clients:• United States Army Corps of Engineers • Royal Saudi Land Forces Aviation Command• Ministry of Finance & Saudi Customs

EG&G Middle East is a Saudi-based, construction company and a leading systems integrator specialized in the High-energy cargo X-ray inspection systems for security and customs applications. The company has earned recognition for undertaking large, complex projects, fostering innovation and making a difference for their clients, employees and community.My role is to provide leadership, management and strategy to the business, overseeing operational improvement across all areas of the company; Creation of a long-term strategic and financial plans. Monitoring company activities and ensuring the business operates within guidelines, and formulating company policies and strategies with a view to driving growth. Overseeing company-wide re-organization and restructuring, and overseeing the creation of strategic partnerships with relevant organizations.

Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities. Provide market feedback to the company leadership regarding competitive offerings, prospect needs and generate product development ideas.• Successfully penetrating parallel markets, and extending our geographical coverage into the GCC.• Successfully secured revenues exceeding 150% of previous figures since the company’s initiation in the Kingdom.

Nardeen is a regional leading supplier and manufacturer of integral lighting solutions for professional indoor and outdoor building lighting applications. Since 1981, Nardeen has been developing innovative lighting solutions that meet extremely exacting requirements in terms of ergonomics, economic efficiency and environmental compatibility and also deliver aesthetic added value.My role was managing different aspects of new product development from initial concept to launch. That leads to a brand new revenue stream for the company. Directed pricing, segment strategy, new product development and product positioning for new revenue stream.

Managing the sales process to closure, ensuring an effective disciplined sales approach, initiate contacts with target accounts and co-lead sales pursuit with partners and managers.Build and maintain relationships with key decision makers and influencers in target accounts and market segments.