Bradley A. Email & Phone Number

Bentonville, Arkansas, United States

• Rollout and launch of the WM Academy app to 1.7 million Walmart Associates across 4700+ Walmart Stores• Reignited engagement across business and tech to complete development and launch the Learning Content Database to the WMUS Learning Development team• Lead release schedule, testing practices, Reporting, and learning integrations of the WMUS Learning Product Team• Successfully work through six-figure purchase order change-management for Third-party development vendor• Guide and initiate agile process changes within immediate and greater teamDefines and manages strategy and business objectives for moderately complex products by identifying market opportunities, conducting benchmark studies and competitive assessments; developing business cases; and setting objectives and key performance indicators for products.Develops and enhances moderately complex products by developing and managing product roadmaps; gathering and documenting requirements; collecting and analyzing customer and product data; turning customer insights into actionable priorities and initiatives; prioritizing product backlog; executing on user and business acceptance criteria; and managing roll out of product features.Crafts and develops solutions to business challenges by communicating requirements to key partners (for example, Business leaders, User Experience, Engineering, Analytics); and engaging with key partners to deliver and support initiatives; and communicating status and insights related to product performance to stakeholders.Coordinates, completes, and oversees job-related activities and assignments by developing and maintaining relationships with key stakeholders; supporting plans and initiatives to meet customer and business needs; identifying and communicating goals and objectives; building accountability for and measuring progress in achieving results; identifying and addressing improvement opportunities; and demonstrating adaptability and promoting continuous learning.

Fort Smith, Arkansas Area

- Ownership of Northeast territory with 12 States and 1 Canadian Province - WW&L 2019 Sales Professional of the Year - Delivered Territory sales growth of 42% increase over 2 sales cycles- Closed from inception numerous six figure new accountsResponsibilities:- Develop sales territory by maintaining relationships with current customers and bringing in new business. - Use of strong interpersonal skills to provide service and support to your customers as needed, which may include coordinating with other departments.- Carry out face-to-face sales calls with existing, new, and potential customers.- Realize significant growth in business from existing customers by selling added services, enhancements, and products.- Locate and pursue new market opportunities within territory.- Promote customer satisfaction and confidence in the company.- Comply with company requirements for administration duties, including, but not limited to, entering notes into the company system, fulfilling expense voucher requirements, and timely responses to requests from other employees.- Attend industry trade shows to accumulate new leads and make productive contact with existing clients.- Stay on top of industry trends to identify potential opportunities for company growth- Lead pricing and negotiation of product solution/service.- Provide monthly, quarterly, and annual sales reports- Be resourceful & take responsibility for controlling own success in business growth.- Make cold calls and planned in-person visits and presentations to existing and prospective customers.- Analyzes the territory’s potential and determines the value of existing and prospective customers’ value to the company.- Supplies management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.- Obtains customer job specifications in complete detail and closes sales based upon estimate and selling price guidelines provided.

711 North A Street

While leading this Business Unit, I was responsible for - Business Development, Client Onboarding, Account Management and Product Developments. Keep It Simple Ticketing is now known as KIS Technologies, a subsidiary of Weldon, Williams & Lick Inc. - New Sales, Market, and Product Development- Led native & cloud development through agile development process- Established long-term vision and strategy of product (now a subsidiary of WW&L, KIS Technologies)- Spearheaded $2 million development project of next generation SaaS ticketing solution called KIS Ticket (Keep It Simple Ticket)- Developed KIS product family (KIS Ticket, KIS Park, KIS Wallet) while creating and managing product roadmap - Supervised hybrid development team of 20+ members across multiple locations in the United States and India - Built long-lasting relationships through product industry community; both in the team and industry ecosystem- Pursued growth in new and traditional markets while sunsetting legacy products- Planned, proposed and executed annual budgeting and departmental goals with executive leadership.- Presided over UX/UI creation for KIS Ticket suite of products

5311 S. 28Th Street Suite C. Fort Smith, Ar

I generate business, and ultimately revenue, by meeting with prospective clients and vendors after garnering interest through targeted marketing strategies in the commercial, multi-family and single family real estate markets. Based on collaboration between myself and my supervisors, I ensure the business meets and exceeds both short and long-term business objectives. I facilitated and managed the company through a three month management software switch that changed the way we operate.Daily responsibilities:• Manage current customer accounts and vendor teams• Identify, follow-up, and close sales with new and existing clients • Set targets and goals for sales and management teams • Represent the company at trade shows, industry functions and networking events• Attract new clients and identify new markets through industry analysis and consumer behaviour studies• Development marketing campaigns and see them through inception, development, financial decision making and execution • Seek out and identify new business opportunities with industry experts in related fields • Increase the company’s profile within the marketplace through strategically placed advertising• Oversee and manage philanthropic efforts

5311 South 28Th Street, Suite C Fort Smith, Ar 72901

I ensured the vision and core values of RPM was instilled throughout all published content and reflect the organization’s brand. I successfully built and promoted the brand in close partnership with upper management by providing innovative and strategic marketing plans. These plans provided placement for public relations, social media and external communications in support of reputation management for the company. Lead Inbound Sales efforts and new client onboarding efforts. Daily responsibilities:• Construct and manage marketing campaigns for television, direct mail, online advertising, Pay Per Click advertising, retargeting campaigns and local publications• Market analysis of competitor services and pricing• Analyze and report results of campaigns • Cut thousands of dollars of monthly nonessential recurring expenses totaling approximately 33% of the yearly marketing budget• Established necessary technology systems including: shared network server, server protection, phone system, and email software• Formed new partnerships with many prominent organizations in the community such as: Fort Smith Regional Chamber of Commerce, Greater Fort Smith Area of Home Builders Association, Distributive Education Clubs of America (DECA) and 7 Hills Homeless Shelter

3111 Old Greenwood Rd. Fort Smith, Ar

Prepared biweekly newsletters, successfully presented and hosted webinar broadcasts and developed blog and social media presence and after studying the organization I established the company Vision/Mission statement.Responsibilities:• Develop product and promotional campaigns• Perform web analysis and lead generation• Re-construct the company website• Produced content for the company blogs and micro-blogs• Implemented vertical marketing campaigns

- Printing Press Operations/Specialist- Production Enhancement- Quality Handler- Heavy Machinary Operator

5210 Grand Ave. Fort Smith Ar 72903

- Managed the development and well-being of a co-ed floor of 35-50 undergraduate students- Created programs encouraging academic development, social integration, diversity education, and citizenship- Referred students to university and community resources as appropriate - Responded to emergency situations and contacted the appropriate authorities- Confronted and documented violations of departmental and university policies and behavioral standards- Fostered residence hall security by performing social and safety rounds- Organized activities and programs to meet the needs and interests of the students- Developed communication, organizational and conflict resolution skills- Provided a safe and secure community - Developed problem-solving skills and played an active role in our staff team

Fort Smith, Arkansas

- Company Logo Creation- Promotional Graphic Design- Website Development- Website Design- Marketing Consultation - Slogan Development- Product Line Logo Creation