Leading a $50M Business via 4P intervention. Grew business from $8M to $50M in 3 years.- P&L Head for Thinkpad Laptops- Managing end-to-end pricing- Web Merchandizing & Campaign Management- Product Management, Product Mix and Product Launch Plan- Program Mix optimization on Paid & Organic Digital Spends- Website optimization to drive conversion- Drive SEO optimization on web

Leading Product Strategy for Thinkpad PC and Tablets business on Lenovo.comGrew SMB Business by 212% YoY by Volume, & 240% by Revenue. Margins grew by 240%. Average order value also increased by 10%. Web Business Penetration grew from 3% to 8% in 1 Year.Increased tablets business by 60% YoY, & Margin by 135%.- Responsible for driving Online Business for Thinkpad & Tablets business on Lenovo.com- Ensure product launch roadmap & Pricing grid to drive demand & profitability- Ensure Campaign, Pricing, and Promotion on the website including but not limited to Web Merchandizing- Driving India Launch plan for Customized To Order PCs - Ensure Profitability and Revenue attainment - Responsible for overall Sell In, Sell Out target

- Responsible for the Revenue and P&L for Overall Online Business consisting of Eyeglasses, Sunglasses & Contact Lenses- Onsite merchandizing specialist- Scroll- Length and Heatmaps expert in deciding sorting and product ranking- Conversion maximization through pricing, sorting, funnel management, UI and product launches- Worked with Presales team to drive monthly revenue- Worked in Performance Marketing to drive customer Re-engagement- Expert in deciphering Order Funnels, Cart Adds and Checkout flows- Formulating strategies for New Customer Acquisition and Retention via Campaign Planning and Execution- Providing input to Design & Creative teams and working closely to formulate a UI that has the maximum CTRs and Conversions- Measuring Creative Performance, CTRs and Ranking Campaigns accordingly- Taking customer feedback and running pilots on new product launches and pricing startegy- Differential Problem Solving for different devices Web, App/ iOS & Mobile-Site business- Taking note from Calling Channels and finding growth avenues from them- New Payment Gateway Integration and Implementation - e.g. Amazon Pay, PayPal- Involved in the metric of Prepaid/ COD, Gross to Net, New/Repeat and other key metrics- Taking care of key projects and implementation on micro-sites to enable smooth functioning- Relationship Building- Data Analytics- Product Selection- Omniture/ Google Analytics

- Owned and Launched the first Exclusive Label at Shopclues - Home Berry- Strategizing on growing the concentration of products contributing to the overall monthly GMV

• Responsible for management and P&L of Home Furnishings, Furniture and Bathroom & Sanitaryware.• To undertake Market Analysis and Competitive Analysis• To evaluate Market size, Inventory management and allocation, Pricing, Merchant Relationship, and Merchandising• Complete business responsibility including Business development, vendor management, pricing, Selection, P&L and create short-term and long-term plans with clear business goals and how-list. • Deciding the pricing and discount schemes to achieve Top line with margin improvements.• Promotion planning through multiple channels (Display Ads, SEO, Affiliates etc.) in liaison with the Marketing team, to grow market share, improving customer experience and driving growth. • Own customer experience and drive NPS goals. • Focusing on enhancing product assortment, brand engagement through market intelligence, consumer insight, competitive analysis and innovative marketing campaigns • Heading sourcing team for Brand & Merchant acquisition/Catalog enrichment• Heading merchandizing for both Top-Line and Bottom-Line Enhancement of the categoriesHandling a team of 7 Senior Merchandizing Managers and Account Managers.

Handling multiple categories and their P&L, for materials used in construction, in a geo-local format of seeking and fulfilling orders. Locations: Delhi NCRCategories: Cement, Steel, Aggregates, Electrical, Paints, CPVC pipes, Bathrooms & Sanitaryware, Furniture, Tiles and Marble, etc.Managing the price fluctuation of categories like Cement & Steel and extending those prices to the online customer.Providing resolution for merchant onboarding, cataloging and stock adherence.Maintaing high profitability in categories of Floorings, Wood, Electrical, Hardware and Paints.Maintaining GMV growth in categories like Cement & Steel.

To understand and attune to the pace of a start-up and react to changing short-term strategies to achieve the long-term strategiesPerformed Market Mapping, Market Scanning and Inventory Projection for a completely new vertical for the organizationTo develop and nurture a dealer network for the newly found vertical in Delhi NCR which would specialize in high-end retail salesTo develop a deep understanding of the end-customer and work in ways to create value for themTo manage Key Accounts and maintain a relationship which results in repeat purchases and a long-term mutually benefiting environmentBusiness Development Activities to be conducted so as to venture into new areas for generating revenue for Coram

Using the skills of Sales & Distribution and General Management to overachieve set goals for the territory in terms of opening new distributors and dealers to strengthen the channel and also to induce secondary sales through engaging with specifiers such as Architects, Interior Designers, Builders & Developers.Worked in Mumbai and Gujarat and took care of both Retail as well as Institutional (project) sales.Create a loyal Specifier base who specifies Kohler Products to their prospective customers across country.

PROJECT: To Drive and Measure the Efficiency of the Existing Sales OpportunitiesResearch Gap: The Research Project was to understand the working of the new breed of sales force called the Universal Bankers’ (UB) Team and to finally help measure the efficiency of the salesObjective: The objective of the study was to Drive productivity across sales opportunities by tracking and improving Execution Efficiency Index and One SellData CollectionThe process of Data Collection was multi-fold and was completed in 3 phases.The initial and most interesting phase was when Dhruv acted like a Mystery Shopper where he had to disguise as a customer and observe the marketing skills, the pitching efficiency and the final follow up which a group of UBs would undertake to acquire a customer. The feedback was noted down after each meeting and the feedback was not closed until the UB called him back to conform the possibility of going ahead with the purchase of the intended product.The second phase was the time spent with the head of those UBs i.e. Sales Managers. They helped provide as much information as possible to gauge the possibility of an opportunity to cross-sell.The third phase was to go at the back-end where a database of the daily sales is recorded based on the verification of the applications filled in. There are chances of rejection so as to maintain an error-free database with all genuine and credible clients. The data collected at the back-end helped understand the reasons of rejection of an application and finally understand the amount of effective sales which take place on a daily basis.