Barak Cohen Email & Phone Number

Israel

Seasoned Product Manager and independent consultant specializing in the development and management of cutting-edge AI solutions for the financial services sector. Leads complex projects from conception to implementation, combining deep technical expertise with comprehensive business acumen. Proven track record in creating advanced AI systems, including AI-driven customer service centers, intelligent business WhatsApp services, and machine learning solutions tailored for fintech, banking, and insurance industries.Skilled in specifying, developing, and managing sophisticated technological products, with a unique ability to bridge client needs, technological challenges, and business vision. Delivers significant value to organizations by spearheading innovation processes, optimizing business operations, and driving revenue growth through smart, customized AI solutions. Expertise in leveraging AI for risk assessment, fraud detection, personalized financial advice, and automated underwriting in insurance.Core competencies include:⭐ AI-driven product strategy for financial services⭐ FinTech innovation and digital transformation⭐ Predictive analytics for financial forecasting⭐ AI-enhanced compliance and regulatory technology (RegTech)⭐ Machine learning models for credit scoring and loan approval⭐ Blockchain integration for secure financial transactions⭐ Conversational AI for personalized banking

Israel

⭐ Led the development of a new product focused on connecting employers & employees, and on offering benefits to employees such as gifts and ways to redeem employer budgets. ⭐ The management of the entire product is under my responsibility, including the development of an advanced applicative wallet and the management of the entire product creation process, along with a team of 3 product managers and a dedicated technological development team for the new product.⭐ In the strategic, business and operational aspect, I was involved in the characterization, development, and improvement of the user experience of the existing application and the integration of the new product within it. managed a team matrix composed of several different areas of development and product characterization.

Tel Aviv, Israel

⭐ Develop and improve a broad and diverse suite of advanced technological solutions for the largest credit company in Israel, which manages 50% of the credit market in Israel.⭐ Maximize revenue potential by engineering the company's technological plans and building advanced solution platforms into the company’s product array.⭐ Generate new business and establish strategic partnerships with fintech companies.Keywords: Solution Architecture, Product Development, Project Management, Strategic Partnerships, Business Development

Tel Aviv District

⭐ Successfully managed the development of an advanced payments system, presiding over the entire product development process, and implementing strategies to improve user experience, customer journeys, and product improvement processes. ⭐ Drove the implementation of EMV infrastructure and built a strategic partnership with Israel’s Garmin distributor to launch Israel’s first EMV-based digital wallet.Keywords: Advanced Payment System, EMV infrastructure, Project Management, Product Development, Strategic Partnerships

Herzliya

⭐ Strategically defined short-term and long-term product roadmaps to meet changing market and customer requirements.⭐ Acted as a change agent by collaborating with the development lead to create features and functionalities using the Agile SCRUM framework.⭐ Achieved performance excellence by specifying, monitoring, and analyzing key business performance metrics (e.g. ARR, ASV, ASPs, Forecast).Played a pivotal role in successfully developing the platform with a budget investment of $2 million and managing campaigns in the system with a turnover of NIS 30 million per year.Keywords: Project Management, Business Development, Product Development, Budgeting

Israel

⭐ Co-founded the company and was fully responsible for recruiting investors, building business development strategies, and developing technological and product roadmaps from the concept stage.⭐ Led cross-functional teams of 22 staff members, consisting of 3 product managers and a team of programmers.⭐ Enabled high product profitability through investment management of $2 million, the definition of development budgets, marketing, and growth rate.Keywords: Business Development, Marketing, Strategic Partnerships, Product Development, Team Building, Project Management

Israel

⭐ Hired as a project manager and studio manager (for a team of 70 people) before being promoted to head of mobile due to exceptional performance.⭐ Led the entire marketing and product development stages, including system architecture, development, budgeting, and user experience (UI/UX), from concept to full implementation.⭐ Charged with matrix & comprehensive management of external development companies and professionals regarding the development of 90+ applications in accordance with customer needs.Keywords: Executive Management, Marketing and Advertising, Product Development, Team Building, Project Management

Mccann Digital

Team Management Studio includes designers, developers, flash programmer, working with client management team to build advertising products such as Facebook applications, websites, banners and landing pages

Studio Operations Manager | Next In - IPG - Reuveni Pridan GroupStudio team management and operation including the introduction of team work processes designers, developers, flash programmer, working with client management team to build products of advertising, ongoing operations management of company resources

M.A, Communications And Journalism

B.A, Political Science And Communications