Barb Smith Email and Phone Number

Supporting the development, implementation, ongoing renewal and continuous revitalization of a comprehensive communications strategy and framework, and annual strategic communications plan.

Creating and delivering strategies to engage and inform multiple stakeholders including local governments, interest groups and the public.

Develop and execute strategic communications plans and initiatives, designed to foster and maintain relationships between the Board of Trustees, the Schools, the public and communities served by Sturgeon Public School Division.

Leading and coordinating change management activities that are required to support internal and external stakeholders.

Oversaw all marketing initiatives, including designing a brand and sub-brand identities, producing creative marketing collateral and editorial content, spearheading promotional events and establishing a strong social media presence for an Edmonton-based developer.

Established a Communications department that supported the corporate goals and enhanced the company’s image by developing and executing effective marketing and public relations strategies that built strong relationships with internal and external stakeholders, while protecting the firm’s reputation

Established a Communications department that raised awareness of, and participation in, County programs, services and events.Developed an internal communication strategy, and executed a re-branding campaign that included both visual and editorial marketing collateral.

Advanced organization’s mission through media relations and astute development and deployment of communications solutions, created in partnership with cross-functional teams. Implemented communications initiatives that impacted and influenced the day-to-day operations, and evaluated market reactions to activities and campaigns.