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@csmcorp.net
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1 phone found area 612
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LinkedIn matched
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Barb Ward is listed as Director, Marketing Management at Nationwide, a with 10 employees, based in Columbus, Ohio, United States. AeroLeads shows a work email signal at csmcorp.net, phone signal with area code 612, and a matched LinkedIn profile for Barb Ward.
Barb Ward previously worked as Marketing Management Senior Consultant at Nationwide and Director, Customer Information Management at Nationwide. Barb Ward holds Bachelor Of Science - Bs from The Ohio State University.
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AeroLeads found 1 current-domain work email signal for Barb Ward. Compare company email patterns before reaching out.
Accomplished Marketing leader with proven success leading teams that develop and execute marketing programs through the use of data, analytics and research. Tenaciously drives projects to successful completion while working collaboratively across all levels of the organization. Accomplishes speed to market by leveraging extensive marketing expertise and an innate ability to bring people along in the journey while having fun. Unafraid to tackle the most challenging projects through a determination to create organizational value.
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A career timeline built from the work history available for this profile.
Us
Responsible for leading a team of 4 that delivers acquisition, cross-sell, retention and self-service marketing campaigns. Results are driven using data and analytics, while effectively collaborating across the organization. Marketing leader on multiple cross-functional teams providing expertise in direct marketing for business units and external partners.
Us
Led the cross-sell and retention direct marketing strategy for the enterprise. Developed a new approach for independent agents and gained alignment across sales, marketing, product and legal. Programs support multiple business units and distribution channels, including pet, travel, bank, life and small commercial. Developed and delivered direct marketing programs that generated incremental policies. Created a new member experience using multi-step technology and analytics. Designed an automated opt-in technology solution that links to our campaign management tool. Implemented response and conversion models. Established disciplined campaign measurement through the use of control groups and A/B testing to track marketing spend effectiveness.
Us
Led a team of 6 focused on delivering marketing campaigns through technology to drive growth. Utilized data and analytics to inform key components of the Personal Lines growth strategy for field leadership. Responsible for developing and executing marketing campaign tactics and front-end technology solutions. Responsible for hiring and leading a team that oversaw the change management and adoption of a $150 million multi-year enterprise Customer Information Management technology initiative.
Us
Hired, trained and led a team that developed and drove adoption of marketing opportunities within multiple front-end systems. Partnered with IT on the first Nationwide agile team to deliver the marketing technology solution, winning an internal award for the effort. Developed the cross-sell MarketLink application in eight weeks and moved to production with full roll-out in one year. Generated over $40 million in premium in the first year. Developed Agent Gateway Marketing and rolled out to all agencies. Managed the team responsible for generating marketing lists. Implemented automation and reduced ad-hoc campaigns, increasing campaigns per FTE by 80%.
Other employees you can reach at nationwidefinancial.com. View company contacts for 10 employees →
Abimbola Animasaun- Okeke
Colleague at NationwideDublin, Ohio, United States
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GF
George Freeney Ii
Colleague at NationwideDes Moines, Iowa, United States
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RD
Ryan Donahue
Colleague at NationwideColumbus, Ohio, United States
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AP
Adam Peeples
Colleague at NationwideDublin, Ohio, United States
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VB
Vansh Bajaj
Colleague at NationwideColumbus, Ohio, United States
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AH
Amber Hamilton
Colleague at NationwideSomerville, Tennessee, United States
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AR
Amy R. Rose, Clcs
Colleague at NationwideColumbus, Ohio, United States
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RF
Rob Fajardo
Colleague at NationwideRingwood, New Jersey, United States
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JW
Jay West
Colleague at NationwideRichmond, Virginia, United States
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BC
Brenton Calaway
Colleague at NationwideColumbus, Ohio, United States
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Quick answers generated from the profile data available on this page.
Barb Ward works for Nationwide.
Barb Ward is listed as Director, Marketing Management at Nationwide.
AeroLeads has found 1 work email signal at @csmcorp.net for Barb Ward at Nationwide.
AeroLeads has found 1 phone signal(s) with area code 612 for Barb Ward at Nationwide.
Barb Ward is based in Columbus, Ohio, United States while working with Nationwide.
Barb Ward has worked for Nationwide.
Barb Ward's colleagues at Nationwide include Abimbola Animasaun- Okeke, George Freeney Ii, Ryan Donahue, Adam Peeples, and Vansh Bajaj.
You can use AeroLeads to view verified contact signals for Barb Ward at Nationwide, including work email, phone, and LinkedIn data when available.
Barb Ward holds Bachelor Of Science - Bs from The Ohio State University.
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