Barbara A Benack Email & Phone Number

Florham Park, Nj

Responsible for executing, producing and distribution of communications to MHA members. Includes email alerts, educational spotlights, webinar and event invitations, registration, reminders and a range of newsletters and marketing content which consistently reflect the Company’s brand and thought leadership. Creating, reviewing, editing and executing Member communications through outside email platforms and creating communications according to brand guidelines. Manage content postings for the MHA public and member-only websites and portals as well as maintaining the internal intranet with sales resources. Communications include FDA recalls and announcements, CDC guideline updates, clinical education opportunities, Legislative Newsletters targeted toward long-term-care, alternate site, and nursing home health care industries.Also responsible for all levels of marketing for Navigator GPO division, which markets to nursing homes and post-acute facilities with and for contracted business partners to coordinate and negotiate pricing and product availability.

Rockaway, Nj

Responsible for developing, managing and analyzing all aspects of subscriber audience strength and trends. Also controlled circulation for 21 print and digital magazine publications in the Manufacturing, Engineering Design, and Science markets. Managed, processed and updated all subscriber records and correspondence, as well as email marketing, telemarketing, online vendors and direct mail. Prepared and managed department budgets for marketing, postage and promotions. Handled subscriber records, correspondence and marketing campaigns.• Increased advertising sales 10% or more annually by creating optimum audience to meet client demands• Improved renewal rates from 2% to 12% which significantly reduced costs of purchasing lists• Saved $350K+ annually by bringing Subscription Fulfillment services in-house for print/digital B2B magazines• Developed strong business relationships with external vendors and service providers to achieve KPIs

Morristown, Nj

Responsible for developing and managing all aspects and phases of circulation for 22 controlled, BPA audited, periodical medical journals. Worked closely with sales and marketing departments to achieve optimal audience by demographics to fill advertiser needs. Filed BPA auditing reports semi-annually for all publications.• Used databases from AMA and other Medical Associations (AOA), plus students for target marketing - met each journal's audience specialties based on advertiser criteria and needs• Implemented telemarketing campaigns that helped grow revenues by up to 15% annually• Created stronger market presence by researching and registering for brand-based trade shows

Denville, Nj

Responsible for managing subscription fulfillment and marketing campaigns for both paid and controlled client publishers. Served as liaison between publishers and fulfillment houses. Monitored and maintained budgets for client publishers while meeting or exceeding all printer, BPA auditing and USPS requirements. Prepared financial and auditing reporting on behalf of client publishers.• Developed custom marketing outreach programs that expanded subscriber base for:Real Estate Magazine, Bust Magazine, Human Development, NewsMax, Village Voice, Daily Racing Form• Trained / managed staff of 7-10 in data processing, mailroom, marketing, operations and finance• Streamlined internal procedures to improve production, reporting and processing of print orders• Created a clean, efficient, high-quality environment to gain new clients and retain current clients

2 Park Avenue, New York, Ny

Responsible for analyzing retail sales data to adjust inventories at store level for popular publications such as: Golf Magazine, Popular Science, Field & Stream, Ski Magazine, Outdoor Life, Skiing, Freeze (snowboarding). ⦁ Directed all trade show activities and created sales opportunities and new business relationships⦁ Organized details to attend and present marketing materials, premiums and products⦁ Obtained and organized sales appointments with clients⦁ Acquired qualified subscribers and increased brand presence within industry

New Milford, Nj

Responsible for hiring, training and managing a staff of 6 who analyzed retail sales data for client publishers, provided competitive analyses for support teams and developing presentation materials for prospective clients.⦁ Helped IT Department migrate a manual entry of retail audits to an automatic uploading process⦁ Acted as key user group interface providing all needed process requirements and improvements⦁ Created electronic reporting templates to capture all necessary retail newsstand sales data ⦁ Developed streamlined tasks and procedures to process and upload data⦁ Trained and supported staff in laptop data input processing procedures – first in the industry⦁ Significantly decreased reporting time to client publishers⦁ Analyzed, reported and delivered sales data to clients and management