Barbara A Benack Email & Phone Number

Florham Park, NJ

Responsible for executing, producing and distribution of communications to MHA members. Includes email alerts, educational spotlights, webinar and event invitations, registration, reminders and a range of newsletters and marketing content which consistently reflect the Company’s brand and thought leadership. Creating, reviewing, editing and executing.

Rockaway, NJ

• Responsible for developing, managing and analyzing all aspects of subscriber audience strength and trends. Also controlled circulation for 21 print and digital magazine publications in the Manufacturing, Engineering.
• Increased advertising sales 10% or more annually by creating optimum audience to meet client demands
• Improved renewal rates from 2% to 12% which significantly reduced costs of purchasing lists
• Saved $350K+ annually by bringing Subscription Fulfillment services in-house for print/digital B2B magazines
• Developed strong business relationships with external vendors and service providers to achieve KPIs

Morristown, NJ

• Responsible for developing and managing all aspects and phases of circulation for 22 controlled, BPA audited, periodical medical journals. Worked closely with sales and marketing departments to achieve optimal audience.
• Used databases from AMA and other Medical Associations (AOA), plus students for target marketing - met each journal's audience specialties based on advertiser criteria and needs
• Implemented telemarketing campaigns that helped grow revenues by up to 15% annually
• Created stronger market presence by researching and registering for brand-based trade shows

Denville, NJ

• Responsible for managing subscription fulfillment and marketing campaigns for both paid and controlled client publishers. Served as liaison between publishers and fulfillment houses. Monitored and maintained budgets.
• Developed custom marketing outreach programs that expanded subscriber base for:Real Estate Magazine, Bust Magazine, Human Development, NewsMax, Village Voice, Daily Racing Form
• Trained / managed staff of 7-10 in data processing, mailroom, marketing, operations and finance
• Streamlined internal procedures to improve production, reporting and processing of print orders
• Created a clean, efficient, high-quality environment to gain new clients and retain current clients

2 Park Avenue, New York, NY

Responsible for analyzing retail sales data to adjust inventories at store level for popular publications such as: Golf Magazine, Popular Science, Field & Stream, Ski Magazine, Outdoor Life, Skiing, Freeze (snowboarding). ⦁ Directed all trade show activities and created sales opportunities and new business relationships⦁ Organized details to attend and.

New Milford, NJ

Responsible for hiring, training and managing a staff of 6 who analyzed retail sales data for client publishers, provided competitive analyses for support teams and developing presentation materials for prospective clients.⦁ Helped IT Department migrate a manual entry of retail audits to an automatic uploading process⦁ Acted as key user group interface.