Barbara Bertram

Barbara Bertram Email and Phone Number

Digital Sales Manager @ Kia Motors America
California, United States
Barbara Bertram's Location
Orange County, California, United States, United States
Barbara Bertram's Contact Details

Barbara Bertram personal email

n/a

Barbara Bertram phone numbers

About Barbara Bertram

Experienced Digital Sales Manager with a demonstrated history of working in the automotive industry. Strong marketing professional skilled in Warranty, Business Planning, Operations Management, Coaching, and Retail.

Barbara Bertram's Current Company Details
Kia Motors America

Kia Motors America

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Digital Sales Manager
California, United States
Barbara Bertram Work Experience Details
  • Kia Motors America
    Digital Sales Manager
    Kia Motors America
    California, United States
  • Kia Motors America
    Digital Sales Manager
    Kia Motors America Dec 2016 - Present
    Irvine, Ca
    The Digital Sales Manager position supports Digital Sales to enhance Kia Motors America’s organizational growth and digital sales improvement in the field sales organization and with KMA's franchise dealers. Part of my responsibilities is to create incremental sales growth by improving performance in e-Lead close rates and total sales. My position indirectly manages a group of 11+ vendor consultants and numerous system tools towards the achievement of objectives and creates and implements… Show more The Digital Sales Manager position supports Digital Sales to enhance Kia Motors America’s organizational growth and digital sales improvement in the field sales organization and with KMA's franchise dealers. Part of my responsibilities is to create incremental sales growth by improving performance in e-Lead close rates and total sales. My position indirectly manages a group of 11+ vendor consultants and numerous system tools towards the achievement of objectives and creates and implements training, systems and programs as necessary to drive improvements at the Regional and Dealer levels. Show less
  • Kia Motors America
    Sr. Retail Training Manager
    Kia Motors America Apr 2010 - Nov 2016
    Irvine, Ca
    The Sr. Retail Training Manager collaborates with staff and vendors to ensure the effective performance of the Sales, Service and Parts training curriculums, content accuracy, instructional quality and skill and knowledge transfer to KMA dealers. Also responsible for developing ROI analysis to demonstrate training effectiveness, and conducting training needs assessments to address potential training issues. Communication is key to ensure training information is disseminated to regions/dealers… Show more The Sr. Retail Training Manager collaborates with staff and vendors to ensure the effective performance of the Sales, Service and Parts training curriculums, content accuracy, instructional quality and skill and knowledge transfer to KMA dealers. Also responsible for developing ROI analysis to demonstrate training effectiveness, and conducting training needs assessments to address potential training issues. Communication is key to ensure training information is disseminated to regions/dealers and other key stakeholders in order to broaden training awareness and increase training requirement completion rates. Show less
  • Kia Motors America
    Retail Operations Instructional Designer
    Kia Motors America Mar 2008 - Apr 2010
    Irvine, Ca
    Managed Sales, Service and Parts training projects from concept through implementation with an average of 45 projects in a given calendar year. Designed, developed, and implemented performance-based training solutions, inclusive of workshops, web courses, assessments and new vehicle launches. Managed all aspects of outsourced vendor selection process including proposal writing, proposal response analysis, award of contracts, and vendor activities through to implementation. Built awareness of… Show more Managed Sales, Service and Parts training projects from concept through implementation with an average of 45 projects in a given calendar year. Designed, developed, and implemented performance-based training solutions, inclusive of workshops, web courses, assessments and new vehicle launches. Managed all aspects of outsourced vendor selection process including proposal writing, proposal response analysis, award of contracts, and vendor activities through to implementation. Built awareness of Sales and Service programs and training resources through communications to Corporate, Field and Dealer personnel. Ensured 100% accuracy of all Sales, Service and Parts training materials through collaboration with Legal, Product Quality, Product Planning, Marketing and Sales departments. Show less
  • Pro-Active Performance
    Senior Training Consultant
    Pro-Active Performance Jun 2007 - Dec 2007
    Irvine, Ca
    Served as Project Leader for multiple national projects. I partnered with JLR to analyze and identify key metrics for a Pre-Owned Compass Website to support the 16,500 off-lease maturities returning to retailers, corresponded with over 400 JLR retailers to ensure enrollment in the Portfolio Management Program that provided advertising assistance and enhanced APR rates. Final enrollment was 99% of all Retailers. While partnered with Volvo, I produced their Market Representation Manual to… Show more Served as Project Leader for multiple national projects. I partnered with JLR to analyze and identify key metrics for a Pre-Owned Compass Website to support the 16,500 off-lease maturities returning to retailers, corresponded with over 400 JLR retailers to ensure enrollment in the Portfolio Management Program that provided advertising assistance and enhanced APR rates. Final enrollment was 99% of all Retailers. While partnered with Volvo, I produced their Market Representation Manual to provide up-to-date dealership operating standards for their 250 retailers. Show less
  • Mazda North American Operations
    Manager, Service Training
    Mazda North American Operations Jan 2003 - Sep 2006
    Irvine, Ca
    Managed a 2-person team responsible for all training programs with focus on driving sales and profitability for all Service Operations, developing a certification and training strategy with Customer Satisfaction focused content aimed at increasing knowledge of service processes and customer satisfaction and developed the National Reward and Recognition program focused on employee knowledge, retention, and customer satisfaction. I increased the number of master certified numbers of all Mazda’s… Show more Managed a 2-person team responsible for all training programs with focus on driving sales and profitability for all Service Operations, developing a certification and training strategy with Customer Satisfaction focused content aimed at increasing knowledge of service processes and customer satisfaction and developed the National Reward and Recognition program focused on employee knowledge, retention, and customer satisfaction. I increased the number of master certified numbers of all Mazda’s Service personnel in three months from 0% to 20% - in excess of target levels. Show less
  • Msx International
    Training Manager
    Msx International Sep 1993 - Nov 2003
    Dearborn, Mi
    Managed several teams during my 10 year stint with MSX. The main responsibilities were to conduct task analysis and then design and develop courses for Ford's Technical Education Programs, Michigan Truck Plant, and several of the Premier Automotive groups.

Barbara Bertram Skills

Automotive Customer Retention Training Vehicles Customer Satisfaction Team Building Sales Automotive Aftermarket Automobile Profit Sales Management Marketing Marketing Strategy Sales Operations Sales Process Parts Dealers Management B2b Product Design Warranty Account Management Retail Inventory Management Dealer Management Coaching Process Improvement Operations Management Continuous Improvement Forecasting Pricing Product Development Business Planning Automotive Engineering Cross Functional Team Leadership Purchasing Automotive Repair Competitive Analysis Selling

Barbara Bertram Education Details

Frequently Asked Questions about Barbara Bertram

What company does Barbara Bertram work for?

Barbara Bertram works for Kia Motors America

What is Barbara Bertram's role at the current company?

Barbara Bertram's current role is Digital Sales Manager.

What is Barbara Bertram's email address?

Barbara Bertram's email address is bb****@****usa.com

What is Barbara Bertram's direct phone number?

Barbara Bertram's direct phone number is +194946*****

What schools did Barbara Bertram attend?

Barbara Bertram attended University Of Michigan, University Of Michigan-Dearborn.

What skills is Barbara Bertram known for?

Barbara Bertram has skills like Automotive, Customer Retention, Training, Vehicles, Customer Satisfaction, Team Building, Sales, Automotive Aftermarket, Automobile, Profit, Sales Management, Marketing.

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