Barbara Collins Email & Phone Number

Branchport, Ny, Us

Ottawa, Ontario, Ca

Primary responsibility is the management of marketing processes associated with the contact database while ensuring documentation and socialization across the team.-Lead the onboarding process for multiple database platforms within SFDC (i.e., ZoomInfo, 6Sense, Cloudingo, LeadIQ). -Work closely with BDR (Business Development Representatives) team to identify accounts showing propensity to buy signals and support by sourcing new contacts for those accounts. -Lead implementation and support of database platforms including upgrades, and feature enhancements in collaboration with Business Systems. -Responsible for identification and resolution of data issues within the marketing database -Create and manage analytics to assist in monitoring database health -Assist in the assessment and implementation of new data platforms -Assess current database and recommend enhancements to maintain data integrity -Perform database profiling, cleansing, enrichment, and standardization processes using current platforms-Develop database strategy for expanding target account contacts in multiple regions -Improve current data processes including prioritization of data requests and building out end to end repeatable, automated data strategies -Maintain database results by setting and enforcing standards and controls -Provide assistance to the Director of Marketing Operations with other marketing efforts as needed

Ottawa, Ontario, Ca

Cedar Rapids, Ia, Us

Responsible for maintaining the sales functionality and accuracy of the Ruffalo Noel Levitz (RNL) Customer Relationship Management System for both Enrollment Management and Fundraising Divisions. Also to provide sales staff with historical context, actionable current information, and the ability to create informed future planning.• Serve as a resource to all Sales teams with regard to utilizing the capabilities of the CRM database• Develop a process to continuously verify the integrity of the information contained within the database• Collaborate with sales teams to identify customer support and technology issues and develop a resolution plan• Prepare reports, lists, and custom data extractions for use by RNL staff• Pull specific data lists as required for internal and external use• Build custom reports and dashboards specific to sales job functions• Perform regular maintenance duties, including the addition of new information, updates to existing information, and closure of obsolete data• Assess the capacity and functionality of the current database and provide recommendations and solutions to meet the needs of the organization both currently and into the future• Participate in user testing and upgrade processes to ensure sales objectives are met• Write and present training materials and troubleshooting documentation

Cedar Rapids, Ia, Us

Part of the support team with primary responsiblilty of Sales Operations and building/maintaing the Salesforce database. Converted office to a paperless environment and moved database from MS Access to Salesforce.

Coordinate office operations for a staff of 95 employees, with a total of four branch offices statewide. Additional responsibilities include, but are not limited to:•Manage AIA contracts, including client set up and maintenance of the appropriate sales tax documentation.•Process all invoicing for contracts and work orders.•Responsible for cash reconciliation and the collection process.•Supervision of administrative, accounts payable, and accounts receivable staff including hiring and performance appraisals.•Database management for Accounting Software including upgrades and support requests.

New York, Ny, Us

Participated in the building of the Personal Banking Department as part of the key management team. Managed an efficient and productive sales support team servicing $450 million in assets and $120 million in sales. Primary contact for department communications in the retail bank creating service contracts and building processes.•Developed the operations area from start-up; recruited staff to increase department by 100%.•Wrote and implemented procedures addressing the specific needs of the affluent customer while maintaining internal policy and compliance, completed ongoing updates as necessary; included high risk transactions such as money transfer, international brokerage accounts, and bank checks with no losses or charge offs to date.•Created and revised job descriptions to meet the needs of a growing business.•Streamlined manual transaction processing to a computerized function which resulted in a 25% increase in efficiency.•Exceeded regulatory and audit requirements resulting in highest rating.

Bs, Organizational Management

Associate'S Degree, Business Administration And Management, General