Barbara Conti Email & Phone Number

• Management and development of the UniCredit Clarima Banca CVM programme (Credit Cards and Loans) which comprises of a €3,6 mm marketing budget. Communication and Contact Strategy Reporting – Dashboards; Campaign Results Marketing Automation – Campaign Manager Budgeting and Forecasting• For activities launched in 2007 generated € 4,5 mm worth of revenues of which 93% resulted from activation and usage campaigns• Management and development of the CVM team that… Show more • Management and development of the UniCredit Clarima Banca CVM programme (Credit Cards and Loans) which comprises of a €3,6 mm marketing budget. Communication and Contact Strategy Reporting – Dashboards; Campaign Results Marketing Automation – Campaign Manager Budgeting and Forecasting• For activities launched in 2007 generated € 4,5 mm worth of revenues of which 93% resulted from activation and usage campaigns• Management and development of the CVM team that currently consists of 3 resources and growing.• Monthly presentations to the board of directors to update on results achieved and future developments.• Best practice sharing with various departments to share results and developments and to continually promote buy-in into the CVM philosophy.• Coordination and management of the CVM objectives with company capacity (resources, systems, priorities, ….) to ensure launch of the CVM individual activities. Show less