Barbara Ford

Barbara Ford Email and Phone Number

Executive Education Essentials of Marketing Facilitator @ Northwestern University - Kellogg School of Management
Winnetka, IL, US
Barbara Ford's Location
Winnetka, Illinois, United States, United States
Barbara Ford's Contact Details
About Barbara Ford

Strategy/Marketing/Branding/Communications executive with a broad base of brand building and managerial success working with a range of companies B2C and B2B. Achievements include deep assessment of category dynamics, mining for consumer/customer insights, brand positioning and value prop definition, reviving declining brands and successfully launching new products. Leadership roles on multiple boards and associations.

Barbara Ford's Current Company Details
Northwestern University - Kellogg School of Management

Northwestern University - Kellogg School Of Management

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Executive Education Essentials of Marketing Facilitator
Winnetka, IL, US
Barbara Ford Work Experience Details
  • Northwestern University - Kellogg School Of Management
    Executive Education Essentials Of Marketing Facilitator
    Northwestern University - Kellogg School Of Management
    Winnetka, Il, Us
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  • Northwestern University - Kellogg School Of Management
    Executive Education Essentials Of Marketing Facilitator
    Northwestern University - Kellogg School Of Management Aug 2019 - Present
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  • Community Coffee
    Board Member
    Community Coffee Apr 2019 - Present
    Community Coffee is a coffee roaster and distributor based in Baton Rouge, Louisiana. 2019 marks the 100-year anniversary of this fourth-generation family owned and family operated enterprise.
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  • Phoenix Strategic Advisors
    Partner
    Phoenix Strategic Advisors Oct 2016 - Present
    Greater Chicago Area
    Phoenix Strategic Advisors is a boutique strategy firm founded by award-winning consultants focused on helping clients accelerate profitable growth and drive value creation through a combination of strategic, organizational, and operational guidance.
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  • Gold Eagle Company
    Board Member
    Gold Eagle Company Feb 2018 - Present
    Greater Chicago Area
    Founded in 1932 in Chicago, Gold Eagle Co. manufactures and distributes aftermarket fluids and additives to preserve, protect, and enhance the performance of engines. Over the past 85 years, Gold Eagle has risen to become one of the foremost leaders in the automotive aftermarket and has evolved beyond the engine to offer complete protection for all the things consumers are passionate about-from cars to boats to recreation equipment to patio furniture and more.
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  • Communities In Schools (Cis) Of Chicago
    Member Board Of Directors
    Communities In Schools (Cis) Of Chicago Jun 2006 - Present
    Chair; Governance Committee. Communities In Schools of Chicago supports more than 71,000 public school students by connecting essential support services to their schools.
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  • Acosta Sales & Marketing
    Senior Advisor
    Acosta Sales & Marketing Feb 2012 - Apr 2020
    Acosta Strategic Advisors is a strategy and insights consulting unit of Acosta Sales and Marketing Co. Focus is on Accelerating Profitable Growth Through Superior Insights. We help C-level clients build growth and profitability enhancement plans that are visionary yet actionable with a belief that the most successful value creation plans are based on proprietary consumer/customer/shopper insights.
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  • Ford Partners Llc
    Principal
    Ford Partners Llc Jul 2014 - Oct 2016
    Ford Partners is a marketing strategy consultancy that helps businesses accelerate profitable growth through insight-driven understanding of consumers/customers and brands. Projects include brand positioning, branding, product life cycle management, marketing training, and assessing category growth priorities.
  • Griffin Strategic Advisors
    Principal
    Griffin Strategic Advisors Nov 2010 - Jul 2014
    Griffin Strategic Advisors, LLC is a broad line management consulting firm with a unique approach. We combine seasoned consultants from top consulting firms (e.g., A.T. Kearney, Bain, Monitor, The Cambridge Group) with proven executives from leading corporations (e.g., Baxter, S.C. Johnson, Kraft, Cardinal Health, PepsiCo), and team closely with our client’s executives and employees. Griffin is dedicated to maximizing shareholder value by improving profitability and accelerating growth.
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  • Northwestern University - Kellogg School Of Management
    Lecturer - International Business & Markets Program
    Northwestern University - Kellogg School Of Management Sep 2011 - Dec 2011
    Evanston
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  • Sc Johnson
    Marketing Services
    Sc Johnson Feb 2008 - Jun 2010
    Led key functions in support of business dynamics, brand communications and go-to-market programs, including Media, Consumer Promotion/Shopper Marketing, Marketing Research, Analytics, Consumer Relations and Consumer Relationship Management.
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  • The University Of Chicago Graham School
    Adjunct Prof - Global Marketing
    The University Of Chicago Graham School May 2007 - Jun 2009
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  • Medill/Northwestern - Integrated Marketing Communications
    Adjunct Prof
    Medill/Northwestern - Integrated Marketing Communications Jan 2008 - Mar 2009
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  • Drake University
    Board Of Trustees
    Drake University 2000 - 2009
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  • Ana
    Board Of Directors
    Ana 2004 - 2007
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  • Kraft Foods
    Vp Global Advertising & Marketing Training
    Kraft Foods 1992 - 2007
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  • Kellogg School Of Management
    Adjunct Prof Marketing, Advertising
    Kellogg School Of Management 1992 - 1999
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  • Ddb
    Vp Mgmt Rep
    Ddb 1978 - 1990
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Barbara Ford Skills

Strategy Marketing Strategy Customer Insight Integrated Marketing Marketing Brand Management Segmentation Brand Architecture Competitive Analysis Consumer Products Brand Development Market Research Consulting Cross Functional Team Leadership Digital Marketing Marketing Research Advertising Analytics Business Strategy Marketing Management Brand Equity Global Marketing Product Innovation Management Market Planning Market Analysis Strategic Partnerships Product Development Shopper Marketing Digital Strategy Positioning Strategic Thinking Direct Marketing Creative Direction Interactive Marketing Fmcg Product Marketing International Marketing P&l Management Consumer Insight Multi Channel Marketing Brand Awareness Competitive Intelligence Product Launch Relationship Marketing Consumer Behaviour International Business Pricing Strategy B2b Marketing Mobile Marketing

Barbara Ford Education Details

Frequently Asked Questions about Barbara Ford

What company does Barbara Ford work for?

Barbara Ford works for Northwestern University - Kellogg School Of Management

What is Barbara Ford's role at the current company?

Barbara Ford's current role is Executive Education Essentials of Marketing Facilitator.

What is Barbara Ford's email address?

Barbara Ford's email address is bf****@****ors.com

What is Barbara Ford's direct phone number?

Barbara Ford's direct phone number is +185894*****

What schools did Barbara Ford attend?

Barbara Ford attended Drake University, Quinlan School Of Business, Loyola University Chicago.

What skills is Barbara Ford known for?

Barbara Ford has skills like Strategy, Marketing Strategy, Customer Insight, Integrated Marketing, Marketing, Brand Management, Segmentation, Brand Architecture, Competitive Analysis, Consumer Products, Brand Development, Market Research.

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