Barbara Ford Email & Phone Number

Hired to help launch a new ophthalmic technology selling a $35,000 diagnostic capital device to test for and correct eye misalignment which causes eye strain, headaches, or neck pain. Called on Ophthalmologists, Optometrists and Neurologists in the medical office / physician office market. Not covered by insurance, cash pay procedure. Performed patient marketing activities and referral development efforts to drive in new business from Neurologists / Neurology. Developed 3 major KOL’s in the… Show more Hired to help launch a new ophthalmic technology selling a $35,000 diagnostic capital device to test for and correct eye misalignment which causes eye strain, headaches, or neck pain. Called on Ophthalmologists, Optometrists and Neurologists in the medical office / physician office market. Not covered by insurance, cash pay procedure. Performed patient marketing activities and referral development efforts to drive in new business from Neurologists / Neurology. Developed 3 major KOL’s in the Southeast and organized speaker programs. Heavy cold calling and new business development.• Exceeded Quota, 2021• Highest % Increase in Sales Award Winner, Q 1, 2021• # 3 of 15 Reps, 2021 Show less

Responsible for hiring, training, and managing a team of 1 Inside Sales Manager and 16 hybrid inside / outside sales representatives who sold a full line of standard, Toric, gas permeable, and muti-focal contact lenses from Johnson & Johnson, Bausch & Lomb, Alcon, and CooperVision, as well as lab services for ophthalmic standard, progressive and bi-focal eyeglass lenses, and business reporting software that interfaced with a physician’s practice management system, and a software system… Show more Responsible for hiring, training, and managing a team of 1 Inside Sales Manager and 16 hybrid inside / outside sales representatives who sold a full line of standard, Toric, gas permeable, and muti-focal contact lenses from Johnson & Johnson, Bausch & Lomb, Alcon, and CooperVision, as well as lab services for ophthalmic standard, progressive and bi-focal eyeglass lenses, and business reporting software that interfaced with a physician’s practice management system, and a software system that streamlined and identified insurance coverage and verification. Called on Ophthalmologists / Ophthalmology, Optometrists / Optometry, Opticians, and local hospital optical department accounts. Reported to the VP of Sales and collaborated with 3 Regional Business Directors, 10 Regional Business Managers and 100 field sales representatives. • Exceeded Quota, 2018, 2019, 2020 YTD• Covid layoff, 4-20 Show less

Hired to build out an inside sales program to support the outside field sales team for a subset of 10 District Managers nationally. Hired, trained, and managed 10 inside sales representatives, who were responsible for lead generation for a therapeutic dry eye device, a meibomian gland imaging device, and full line of multifocal, Toric, gas permeable, one-day and standard contact lenses for myopia management. Called on Ophthalmologists / Ophthalmology, Optometrists / Optometry, Opticians, and… Show more Hired to build out an inside sales program to support the outside field sales team for a subset of 10 District Managers nationally. Hired, trained, and managed 10 inside sales representatives, who were responsible for lead generation for a therapeutic dry eye device, a meibomian gland imaging device, and full line of multifocal, Toric, gas permeable, one-day and standard contact lenses for myopia management. Called on Ophthalmologists / Ophthalmology, Optometrists / Optometry, Opticians, and local hospital accounts. • Exceeded Quota, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018 YTD• Managed 3 President’s Club winners, 2017 Show less

Responsible for selling automated blood collection systems / capital equipment used by Acute Care Hospital ER’s, Operating Rooms / Surgery Departments and Ambulatory Surgery Centers. Called on Hospital Medical Directors, the Senior Vice President of Sales & Marketing, Vice President of Finance and 6 Divisional Vice Presidents and regional CEOs for the American Red Cross. • Exceeded Quota, 2008, 2009, 2010• Averaged 24% Growth per year

Responsible for selling the full portfolio of standard, Toric and multifocal contact lenses to Optometrists, Opticians, Contact Lens fitters, Ophthalmologists as well as retain optometric chains such as Walmart, Eyeglass World, VisionWorks and Pearle Vision. • Exceeded Quota, 2001, 2002, 2003, 2004, 2005, 2006• President’s Club, 2001, 2002, 2003, 2005• Incentive Trip Winner, 2005• Sales Rep of the Year, 2003• Kelman’s Kicker Award, 2006• Sales and the City Award… Show more Responsible for selling the full portfolio of standard, Toric and multifocal contact lenses to Optometrists, Opticians, Contact Lens fitters, Ophthalmologists as well as retain optometric chains such as Walmart, Eyeglass World, VisionWorks and Pearle Vision. • Exceeded Quota, 2001, 2002, 2003, 2004, 2005, 2006• President’s Club, 2001, 2002, 2003, 2005• Incentive Trip Winner, 2005• Sales Rep of the Year, 2003• Kelman’s Kicker Award, 2006• Sales and the City Award, 2005• $ 1 of 50 Reps, 2003• District of the Year, 2003 Show less

Hired, trained, and managed a team of 7 inside sales representatives who supported the entire outside sales team.• Performed training classes in Brazil and Toronto

Responsible for inside sales of the full portfolio of standard, Toric and multifocal contact lenses to Optometrists, Opticians, Contact Lens fitters, Ophthalmologists as well as retain optometric chains.• Exceeded Quota, 1994, 1995, 1996 • President’s Club, 1994, 1995, 1996• Incentive Trip Winner, 1994, 1995, 1996• Inside Sales Rep of the Year, 1994, 1995, 1996Sold the features and benefits of ACUVUE brand contact lenses to physicians via the phone. Generate new… Show more Responsible for inside sales of the full portfolio of standard, Toric and multifocal contact lenses to Optometrists, Opticians, Contact Lens fitters, Ophthalmologists as well as retain optometric chains.• Exceeded Quota, 1994, 1995, 1996 • President’s Club, 1994, 1995, 1996• Incentive Trip Winner, 1994, 1995, 1996• Inside Sales Rep of the Year, 1994, 1995, 1996Sold the features and benefits of ACUVUE brand contact lenses to physicians via the phone. Generate new business and retain and grow current business by overcoming barriers of getting past the phone gate keepers and developing solid meaningful relationships with customers that result in trust and willingness to discuss practice building concepts. Show less

Taking inbound customer service-related phone calls, took orders and handled product inquiries.