Barbara Gering Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

-Manage marketing campaigns for website, social media, advertising, direct mail, print, digital signage, applications, email distribution, television, and radio-Track, analyze, and report campaign performance insights within digital channels in order to develop new methods to optimize, test, and learn for future activity-Provide cross-functional support to wide range of graphic designers, web developers, and advertising professionals to ensure completion of project deadlines and goals-Coordinate logistics and itineraries for grand openings, tradeshows, press releases, and conferences-Align financials and budgets with company objectives and goals, new members, and customer retention

Downtown Seattle

-Managed marketing and branding activities for 30-year-old agency including name change, press releases, and growth objectives to reinforce position as a leading marketing consultancy-Improved digital presence through updating and delivery of content on company website and SEO Program -Utilized Google Analytics to gather and track website metrics resulting in strengthened overall visibility-Collaborated with senior leadership to manage execution and delivery of content to create calendar for company blog and social media channels -Developed and implemented email marketing campaigns for 1000+ financial industry prospects-Aligned ongoing marketing budget with company profitability standards, objectives, and goals

Greater Seattle Area

-Managed communications and provided support to CEO and VP Marketing for prospective new customers, clients, and vendors-Oversaw and executed marketing activities for company events, client relations, and tradeshows-Performed as key contributor to proposals and product stories to acquire new contacts and business-Created fresh content and established brand identity within company blog and social media communications-Drove ongoing public relations efforts to generate media interviews for senior leadership team

Bellevue, Washington, United States

-Coordinated customer inquiries and logistics for auto services, rental vehicles, sales, financials, and invoicing-Managed and administered vehicle rental software including reservations, inventory, repairs, services, expenses, mileage, contractual agreements, and customer satisfaction surveys-Supervised and trained dealership associates on rental software, ensuring that knowledge and skill levels were met in order to maintain full capability of system functionality

Redmond, Washington, United States

-Documented referral requests and provided physician recommendations to community healthcare partners-Managed patient database including data entry, editing, access, functionality, search, and retrieval-Assisted patients with scheduling appointments, completing insurance claim forms, and coordinating provider services for home care

Woodinville, Washington, United States

-Provided administrative assistance and support to the executive team and board of directors involving property management, aerial imagery, and customer engagement-Coordinated and distributed marketing materials for projects, conferences, and press releases-Prepared, reconciled, and submitted expense reports for approval and payment-Scheduled conference rooms, distributed agendas, and prepared briefing documents for meetings involving staff, customers, and vendors-Booked and coordinated travel arrangements for domestic and international itineraries

Seattle, Washington, United States

-Conducted project management for retail POS merchandising utilizing marketing strategies, materials, and promotions-Managed print and direct mail production and distribution to targeted audiences and customers-Researched industry data and trends to identify consumer needs and predictive purchasing power-Authored and distributed press releases to media sources to announce new company products and increase customer engagement