Barbara Hiller Email and Phone Number

A showcase for the performing arts in central Maryland, The Weinberg Center plays a valuable leadership role in our local and regional arts communities. As the Manager of Marketing I am charged with conceptualizing, planning and executing marketing strategies to increase awareness of the theater in the region.

Worked as contractor for intermittent marketing projects as needed until replacement for position was found.

Marketing and Public Relations Specialist with 6+ years’ experience creating, developing, implementing and evaluating all aspects of promotion for the largest orthopaedic multi-specialty group in the region. Excelled at client relationship management; building and maintaining relationships with over 300 patient referral sources to ensure continuing patient and revenue stream for the practice, as well as the creation of an internal system to track and compile metrics for both. Experienced at creating traditional and digital marketing campaigns with an emphasis on branding and providing a graphic identity. Provided instruction and oversight to vendors performing digital services including website development, SEO, PPC campaigns and an online platform for reputation management. Developed and implemented educational programs and large public events that promoted the practice as well as those that benefited the local community.

Approached by the Chief Operating Officer and tasked with creating this position and developing all necessary policies, procedures, protocols, documents and databases. Was the ultimate decision maker for the practice on all workers’ compensation issues. Consulted with doctors, patients, claims adjusters, nurse case managers and attorneys to coordinate care, resolve issues and rectify problems to the satisfaction of all with regard to workers’ compensation cases. Developed and coordinated Continuing Education Program for nurse case managers, enabling them to meet their credit requirements through seminars led by our physicians regarding treatment of on-the-job injuries.

Took part-time position to transition back to working after time home raising 3 children. Helped patients determine the best doctor for their needs and schedule appointments in the timeliest manner possible for their particular complaint or injury. Researched and verified medical insurance benefits and eligibility. On own initiative, identified the need for, and implemented a phone monitoring system for the appointment scheduling line. Responsible for the subsequent use and tracking of all phone center call statistics as well as the completion of weekly analytic report for management. Handled all manner of patient complaints and researched equitable resolutions.

Supervised fifteen staff members in processing patient registration and scheduling. Monitored staff performance in accordance with Kaiser personnel policies and union contracts. Developed and executed department’s annual budget as well as all physician schedules. Collaborated closely with medical team, other supervisors and physicians to integrate physician schedules and patient needs. Left this position to become full time parent to 3 children over the next 16 years.