Barbara Olwig Email & Phone Number

Richmond, Virginia, United States

You know your brand better than anyone. But what does your audience know about it? At Firebrand Creative, a passion for storytelling and great design combines with focused, conceptual thinking to serve up strategic solutions beyond the status quo.

Richmond, Virginia Area – Virtual

Drive brilliant solutions for internal and external marketing needs that support the brand of a Fortune 50 company headquartered in St. Louis. Lead a team of copywriters and art directors working in all media in B2B and B2C arena in a highly regulated, very complex industry, as well as partnering with NFPs to develop strategic and creative solutions funded through the corporate foundation.•Currently involved in working with external agency to completely re-imagine corporate website.•Leading a Brand & Communication work stream to launch Healthier Kids For Our Future, a five-year Cigna initiative addressing three key areas of the United Nations Strategic Development Goals •Brought a new Employee Value Proposition to life, covering four targeted areas of talent acquisition. Campaign included collateral, video, web, new employee training materials, and development and launch of an employee podcast.•Created and championed a new marketing strategy for the Department of Defense, including development and sell-in of subsequent concepts and securing funding for a first-time-ever three-day photo shoot. Subsequent campaign included print and digital communications, including social media•Act as a strategic partner for all internal clients, addressing issues affecting a broad external client and consumer-based constituency.•Provide a broad range of marketing solutions, working cross functionally to support key initiatives.•Launched a complete re-brand of member-facing materials requiring months of cross-functional collaboration with sales and account management teams.

•Managed a 15-person team, including art directors, copywriters, designers and freelance workers.•Developed creative strategies for a diverse clientele, including consumer products, the service industry and the U.S. government.•Collaborated with clients through strategic planning and creative problem solving and interfaced with internal departments to insure on-strategy, on-budget and on-time deliverables.

Bachelor Of Arts (Ba), Journalism

Associate Of Arts (Aa), Advertising Design