Barbara Jacobs Email & Phone Number

Hingham, Massachusetts

South Shore Massachusetts

Responsible for the planning and implementation of a comprehensive marketing, communication and public relations program that will enhance the organization's image and position in our targeted educator market.Plan, create and oversee promotional activities including print, online, electronic and direct mail.Work closely with agents enabling them to meet company objectives by maintaining and building relationships.Organize meeting and workshops that generate leads resulting in substantial increases in agent production.Created partnerships with complimentary companies to enhance visibility in schools.

Chappaqua, New York

Committed to changing the hospital environment and patient experience by promoting the healing and wellness relaxation content exclusive to Medcalm.Led marketing and sales effort to help hospitals implement Medcalm solutions.Cultivated existing relationships and established new avenues of distribution within the healthcare community.Participated in healthcare conferences attended by hospital administration and doctors to increase product recognition.Traveled extensively promoting and presenting to hospitals.

Supported the Managing Partner in hiring of insurance and financial sales professionals. Searched data base for qualified candidates and conducted interviews which contributed to the expansion of the sales team.Produced documentary of top performing agents as a motivational tool for training and support.

Built a highly successful swimwear department, managing inventories, and delivering profitable gross margins. Established strong vendor relationships through extensive contact. Created an energetic sales environment with the training of sales personnel regarding proper fit and brand recognition. Interacted extensively with customers to increase sales.

Merchandised and sold major department and specialty stores nationally. Traveled extensively, educating store personnel to the attributes and fit of the Sirena brand. Managed sales representatives to achieve and exceed sales goals. Worked closely with President of the company and design team in product development from inception to release.