Barbara Kramer has forged an untraditional path, building an extensive self-styled career through her hands on practical experience and learned knowledge, in all phases of the fashion, lifestyle and most recently wellness industries. She changed the way wholesale agencies functioned by co-founding the first multi brand showroom in the world in the mid 80’s. After selling her eponymous showrooms to her staff in the mid 90’s she went on to co-found, Designers and Agents which 27 years later, continues to be the leading high end, privately owned, independent women's fashion trade show in the industry.Her personal interests and path led her in a new direction in 2018, founding The Plant Lore which is a consciously founded sales, representation and consultancy agency specializing in top shelf Plant Alchemy, Beauty, Wellness, Wearables and Gourmet Grocer Brands. We are the storytellers behind a distinguished roster of Plant Medicine Makers rooted throughout the United States. We embrace all that Mother Nature has to offer. Our curated selection of brands feature products that incorporate, Adaptogens, Plant derived Botanicals, CBD from Hemp and the entire plant kingdom. We believe in providing you with better/best solutions to enhance your daily wellness ritual.We understand that buyers do not have the bandwidth nor the time to dedicate to researching who is walking the walk in this sector and we have taken that roll on. With one clic of the mouse you have access to all of these beautiful brands. We are not focused on department nor large chain stores but rather higher end independent retailers. We can start small and grow together.The Plant Lore's aim is to be the trusted voice in this noisy lane. Each brand represented has been carefully vetted by TPLA and truly speaks the language of these plants and their magical, medicinal properties and the brand tenders that love them.“I am timeless and never isolate inside of a trend but rather I understand the ebbs and flow of highend consumer interests and have the foresight to identify new opportunities in the marketplace. I think it is vital to be on the right side of history and in all-ways face forwards, living a life in balance with nature.At the core of my work experience I am a master merchandiser and brand strategist”.