Barbara Kramer Email & Phone Number

Tampa, Fl, Us

Tampa, Fl

• Provide long-term leadership on executing marketing campaigns supporting two brands by managing promotional calendars, designing and implementing custom campaigns and community engagement programs including new store openings, grassroots marketing, direct mail and OOH to drive traffic and sales. • Accountable for daily full cycle marketing material production process. Write creative briefs, supervise design and final deliveries of marketing material ranging from digital signage and social media to point of sale collateral and menu vehicles.• Lead and mentor in-house creative team including print and graphic design and review all creative prior to implementation to market.• Manage project workflow through marketing department and ensure on-time completion and accurate delivery of materials in 50 locations.• Oversee and coordinate photo and video shoots, directing photographers, identifying marketing props, and ensuring photography and video meets company-wide quality and brand standards. • Maintain cross-functional internal and external vendor relationships to meet and/or exceed company goals on a quarterly basis.• Completed a staff apparel RFP, field survey and testing of new uniforms which was implemented in June of 2023.• Manage the food and beverage menu process, including scheduling, menu design, production, delivery and website for 50 locations three times per year.

Tampa, Fl

• Annually oversaw production of over 900 print jobs across national and local in-store marketing materials, menus, and direct mail. Cost effectively managed inventory levels and online ordering site.• Created revenue opportunity and implemented long-term solution for 900 restaurants nationwide. Redesigned gift card promotional displays with inventive change, achieving guaranteed financial payback in two years, life expectancy of six years, and projected increase of 8% in gift card sales, with added sales of $100,000 annually tied to merchandising options.• Provided long term leadership on executing marketing material campaigns within six-month timeframes, supported four nationwide brands. • Three years-experience overseeing and coordinating photo shoots, directing photographers, and ensuring color-corrected photography met brand standards. • Contributed to menu production and organization, including data gathering, versioning, coordination with leadership and communication of changes to nationwide field teams.• Implemented estimating software to production and creative services teams within four months, achieving overall time savings of 12 to 14 hours per week. Managed the cross-functional team of four.• Identified, spearheaded and problem-solved in conjunction with marketing team and vendors on seamless coordination of projects, ensuring service delivery and cost savings. • Ensured vendor accountability and implemented production processes to ensure accurate color consistency, eliminated costly business expenses and ensured on-time delivery.

Clearwater, Fl

• Involved in all phases of development and production of client projects, from contacting clients regarding marketing needs to brainstorming with managers to the final layout and design of pieces• Design of catalogs, brochures, flyers, direct mail pieces, postcards, and a variety of customized marketing materials necessary for client’s promotion• Managed multiple projects under tight deadlines to ensure promotional dates were not compromised• Involved in all aspects of purchasing, from paper selection to design elements and assisting with quotes to preparing files for print