Barbara Pearson Email & Phone Number

Responsible for project management of all integrated marketing campaigns and web-to-print programs. Managed schedules, budgets and implementation of multi-touch marketing programs. Managed the flow of creative, strategy and customer expectations. Managed campaigns with multiple touch points including, print, email, SEO, marketing automation, PURLS.

Developed RFQ's and implemented preferred vendor lists to maximize cost efficiencies without diminishing quality and reliability. Led a team of 8 in a high-volume, fast-paced production environment. Responsible for training production and creative teams in all aspects of print production, including sheetfed, digital, large format, outdoor media, silk.

Responsible for consulting with creative teams to develop dynamic and cost-effective print and promotion material production strategies and options. Manage all print, magazine and newspaper ads, collateral and direct mail projects for Pfizer, Bristol-Myers/ Sanofi-Aventis and MasterCard accounts including over $10 million in projects in 2006 and 2007..