Barbara P. Email & Phone Number

Boston, Massachusetts, United States

•Key role as primary project manager and qualitative/quantitative researcher for consumer insights projects, employing strategic methodologies and achieving impactful outcomes•Scope and develop tailored market research proposals for clients across various industries (e.g., CPG, finance, beauty & wellness, finance, etc.) focusing on different pillars (e.g., foundational, innovation, brand communication strategies, etc.) to align with their business goals•Foster client relationships and cultivate partnerships by providing a consultative lens on business and research initiatives•Manage multiple research projects concurrently and cumulatively overseen +200 projects, consistently achieving on-time delivery•Direct and guide cross-disciplinary teams, including account management, customer success, sales development, and fostering collaboration among colleagues in India•Secured multiple six-figure contracts to continue growth and expansion of existing client partnerships

Boston, Massachusetts, United States

•Lead consultant on consumer insight projects across different portfolios, bringing customer voice into the center of client businesses resulting in growth of ~$8M•Develop qualitative and quantitative research projects (e.g. surveys, group and 1:1 interviews, ethnographic projects, journey mapping, etc.) increasing business opportunities and generating internal growth of ~$2M•Manage and collaborate with national and international clients on projects for user experience, brand and product strategy, etc.•Analyze and report on qualitative and quantitative data featuring actionable insights with recommendations•Spearhead numerous multi-phase projects for high-profile client business needs, resulting in client growth of 15%•Develop research methodologies with budgets ranging from $6,000 to $150,000+ per client needs

Greater Boston Area

•Analyze and synthesize both qualitative and quantitative data into actionable insights providing consultative reporting based on client business objectives•Oversaw the development and execution of over 150+ new project initiatives for both national and international accounts•Conducted over 30+ in-depth interviews, including in-person ethnographies, for national and international projects

Boston, Massachusetts, United States

•Created marketing content for distribution and generated new business opportunities•Developed new marketing strategy for agency rebrand and collaborated in expanding visibility on multiple social media outlets •Led meetings to discuss current market trends and identify opportunities for growth in new business •Assisted in new business development efforts with cold calling and set up 20+ calls with prospects•Implemented and executed a new sales strategy to increase new business opportunities

São Paulo Area, Brazil

•Develop and coordinate enterprise event marketing strategies, maximizing the client's customer base expansion by showcasing new products•Manage relations with 50+ current and new clients in I.T. industry with client-facing to drive goals•Responsible for the preparation and generation of financial data reports through the CRM system to assist with bottom-line financial analysis •Drove the closure of sales resulting in $150,000 in revenue in less than six months

Chicago, Il

•Team Leader in business development role for six consecutive months •Drove execution of sales targets set by organization with key accomplishments of 333% to goal for revenue in July 2015; 106% to goal in August 2015. •Led onboarding process and fostered the development of new employees through coaching, goal setting, performance management and customer relationship management.

Chicago, Il

• Generated publicity information for advertising in magazines, newspapers, and social media platforms for pieces of work, artists and forthcoming events.• Organized 5 events with 80-100 attendees, focusing on display installation and meal service preparation.

São Paulo Area, Brazil

•Managed client accounts including Colgate, Carrefour, Pepsico, Vale, LG, Natura, and Bayer by leading project management logistics for over 30 new projects •Assisted in securing new business opportunities by collaborating with other teams to develop new project ideas

Bachelor Of Arts In Political Science

International Relations And Affairs

Education record