Barbara P. Email & Phone Number

Boston, Massachusetts, United States

• Key role as primary project manager and qualitative/quantitative researcher for consumer insights projects, employing strategic methodologies and achieving impactful outcomes
• Scope and develop tailored market research proposals for clients across various industries (e.g., CPG, finance, beauty & wellness, finance, etc.) focusing on different pillars (e.g., foundational, innovation, brand.
• Foster client relationships and cultivate partnerships by providing a consultative lens on business and research initiatives
• Manage multiple research projects concurrently and cumulatively overseen +200 projects, consistently achieving on-time delivery
• Direct and guide cross-disciplinary teams, including account management, customer success, sales development, and fostering collaboration among colleagues in India
• Secured multiple six-figure contracts to continue growth and expansion of existing client partnerships

Boston, Massachusetts, United States

• Lead consultant on consumer insight projects across different portfolios, bringing customer voice into the center of client businesses resulting in growth of ~$8M
• Develop qualitative and quantitative research projects (e.g. surveys, group and 1:1 interviews, ethnographic projects, journey mapping, etc.) increasing business opportunities and generating internal growth of ~$2M
• Manage and collaborate with national and international clients on projects for user experience, brand and product strategy, etc.
• Analyze and report on qualitative and quantitative data featuring actionable insights with recommendations
• Spearhead numerous multi-phase projects for high-profile client business needs, resulting in client growth of 15%
• Develop research methodologies with budgets ranging from $6,000 to $150,000+ per client needs

Greater Boston Area

• Analyze and synthesize both qualitative and quantitative data into actionable insights providing consultative reporting based on client business objectives
• Oversaw the development and execution of over 150+ new project initiatives for both national and international accounts
• Conducted over 30+ in-depth interviews, including in-person ethnographies, for national and international projects

Boston, Massachusetts, United States

• Created marketing content for distribution and generated new business opportunities
• Developed new marketing strategy for agency rebrand and collaborated in expanding visibility on multiple social media outlets
• Led meetings to discuss current market trends and identify opportunities for growth in new business
• Assisted in new business development efforts with cold calling and set up 20+ calls with prospects
• Implemented and executed a new sales strategy to increase new business opportunities

São Paulo Area, Brazil

• Develop and coordinate enterprise event marketing strategies, maximizing the client's customer base expansion by showcasing new products
• Manage relations with 50+ current and new clients in I.T. industry with client-facing to drive goals
• Responsible for the preparation and generation of financial data reports through the CRM system to assist with bottom-line financial analysis
• Drove the closure of sales resulting in $150,000 in revenue in less than six months

Chicago, IL

• Team Leader in business development role for six consecutive months
• Drove execution of sales targets set by organization with key accomplishments of 333% to goal for revenue in July 2015; 106% to goal in August 2015.
• Led onboarding process and fostered the development of new employees through coaching, goal setting, performance management and customer relationship management.

Chicago, IL

• Generated publicity information for advertising in magazines, newspapers, and social media platforms for pieces of work, artists and forthcoming events.
• Organized 5 events with 80-100 attendees, focusing on display installation and meal service preparation.

São Paulo Area, Brazil

• Managed client accounts including Colgate, Carrefour, Pepsico, Vale, LG, Natura, and Bayer by leading project management logistics for over 30 new projects
• Assisted in securing new business opportunities by collaborating with other teams to develop new project ideas

Bachelor Of Arts In Political Science

International Relations And Affairs

Education record