Barbara Perfetti Email & Phone Number

Los Angeles

Los Angeles

Studiomusica works with artists, partners and clients to create both large-scale and intimate performances, events and special projects designed to accommodate venues of all sizes and types, including:Concert performances by Studiomusica orchestras and individual artistsArtist appearances and performances at special events, festivals and trade showsPerformances for private, corporate and charitable eventsCorporate partnerships and tie-insSpecial projects designed to add musical sophistication and creativityFestivals and cultural eventsLicensing for film, television, and radio

Responsible for new business development and strategic partnership.Develop strategic cause marketing plans with a focus on branding, for green and socially responsible new companies, as well as mature brands.

Managed the USA start-up marketing and promotion activities for the brand.Managed the Pre-Emmy Award party for the official launch of “Rebecca” Jewelry’s brand in the USA national market.

•Increased the Chamber profitability, enhancing its qualitative perception, after years of negative results.Built long term business relationships with the State of Illinois and the City of Chicago-Special Events, as well as with local/national and international companies.•Managed trade missions between American and Italian companies.•Developed marketing plans, promotional and advertising campaigns • Researched, strategized and executed the marketing approach through various advertising outlets• Negotiated and executed sales of sponsorships, advertisements and exhibitor participation• Arranged press conferences and B2B meetings for media, top executives and Italian delegates• Composed press releases, media alerts and related articles, while sustaining press and media relations

Responsible for the day-to-day relationship between the agency and clients such as Honda Italia Motorcycle, Corriere dello Sport, one of the most read daily Italian sport newspaper, and the Cremonini Group one the most important European operators in the food sector.Increased brand awareness through promotional television, radio, print formats. Developed strategic advertising plans, and creative briefs. Responsible for communicating the strategic objectives of campaigns to the creative departments. Reviewed all creative concept to confirm whether they met strategic goals before deliver them to the client for approval.Teamed with the production department elaborated estimates and ensured timely deliveries.Developed promotional merchandising, direct marketing, and sales promotion.Supervised trade fairs and exhibitions specific master accounts Honda Italia Motorcycle and Veratour, leader in the tour operator industry.

Marketing Managment

Master, Communication Sciences With Concentration In Journalism