Barbara Pflaumer Email & Phone Number

Developed over arching public relations strategy and plans that positioned LACMA 's transformation focusing on an expanded campus, a younger more diverse audience, a new dynamic board of trustees, a new Director, and a more varied and exciting public program.Led a staff of eight including senior editor of website, senior editor for museum member publications, manager of marketing, three press representatives and department administratorMember of executive management teamOversaw all media outreach in support of exhibitions, acquisitions, trustee news, programming (music, film and education) and internal communicationsTasked with internal communications with all museum staffDevised and supervised annual budgets of over two million dollarsRepresented the museum with county and city government officials and community groupsDeveloped, strategized and implemented press plan for the opening of the Broad Contemporary Art Museum (BCAM) and the Lynda and Stewart Resnick Exhibition PavilionUsed excellent media connections to secure national and international coverage for the museumCo-chaired AAM Communications Committee when conference when held

Improved deteriorating relationship between the museum and local mediaDesigned and orchestrated media strategies for targeted audiences in support of special exhibitions, permanent collections and museum programsDeveloped and maintained media contactsTrained and supervised staff in media relationsOversaw annual budgetManaging Editor for members magazine

Directed research in support of the landmark exhibition, "Design Since 1945"

Designed and orchestrated media plans for special exhibitions and eventsDeveloped program for attracting new audiences as a pilot program - eventually becoming the highly successful "Wednesday Nights Around the World" highlighting aspects of the museum's permanent collection into thematic weekly events Developed and maintained media contactsRan day to day operations of the departmentTrained and supervised staff in media relationsOriginal member of the big ten museums communications committee (LICE)Featured speaker at AAM 1995 Convention, "How to Get Your Museum on Television"Initiated museum's first use of video news releaseConceived, wrote and produced public service announcements (three of which were nominated for local Emmy's)Persuaded Patti LaBelle, Lily Tomlin and Richard Chamberlain to make public service announcements (PSAs) in support of the museum

Ba Liberal Studies, Art History, English Literature

Ba Art History, English Literature

High School Degree

Master'S, American Civilization, Museum Curatorship

specialization, 19th Century American Painting (incomplete)